* UGIS/Small Business Alliance
* WoodenBoat Store Catalog Buyers
* Natural Cures Newsletter Subscribers
* AW Direct
* Bonnier Outdoorsman
* Cricket Cobblestone
* Cash Flow Hunter
* Short Cuts
LISTS UNDER NEW MANAGEMENT
UGIS/Small Business Alliance
MeriDirect has been appointed list manager for United Group Information Services and the Small Business Alliance. Both lists target a similar audience of small business owners and self-employed persons. The UGIS small business master file contains more than 2.1 million names. The Small Business Alliance responders file names 954,147. Telemarketing is the source. ALC Data Management was the prior list manager.
Selections: Monthly hotline, company size, phone numbers, SIC code, business address, gender, state/SCF/ZIP
Sample usage (UGIS): Advanta, First Equity Card, National Pen, Cambridge Who’s Who, Sprint/Nextel, Pitney Bowes; (Small Business Alliance): Advanta, First Equity Card, Pitney Bowes, Yahoo, Website Pros Inc., Sprint/Nextel
Price: $105/M
Contact: MeritDirect, Pat Bishop (914-368-1133; pbishop@meritdirectcom)
WoodenBoat Store Catalog Buyers
This file identifies 197,768 catalog buyers, including 14,522 from the last 12 months. A typical customer is a 45-year-old man. Products sold include books, calendars, clothing, model kids and children’s products. The average sale was $60. Mal Dun Associates formerly handled this list.
Selections: Hotlines, multibuyers, state/SCF/ZIP
Sample usage: Jamestown Distributors, Maximum, Capt’n Jacks
Price: $80/M
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])
NEW LISTS
Natural Cures Newsletter Subscribers
Natural Cures Inc. offers 381,817 men and women who purchased a health information newsletter. Subscriptions cost $10 per month. Segments are available for postal and telemarketing offers.
Selections: Gender, state/SCF/ZIP
Price: $135/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; [email protected])
AW Direct
Lab Safety Supply Inc. has launched a list from its AW Direct catalog division, which sells accessories for tow trucks and service vehicles. A total of 53,236 buyers are on file from the last 12 months. The average sale was $150.
Selections: Hotlines, one per company, state/SCF/ZIP
Price: $100/M
Contact: Names and Addresses Inc., Lisa Tricoli (847-850-1021; [email protected])
Bonnier Outdoorsman
Bonnier Corp. offers a combined list of subscribers to Field and Stream magazine and Outdoor Life magazine. Nearly 3 million subscribers are named. Direct mail and the Internet are the sources.
Selections: Hotlines, adult’s/child’s age/gender, presence/number of children, income, Lifetrait, mail order buyers, donors, religion, ethnicity, state/SCF/ZIP
Price: $100/M
Contact: Lenore Cunningham (914-925-2460; [email protected])
Cricket Cobblestone
Carus Publishing Co. offers a combined list of subscribers to its Cricket and Cobblestone children’s magazines divisions. A total of 282,213 subscribers are available from such titles as Ask, Babybug, Appleseed’s and Odyssey.
Selections: Hotlines, child’s gender, multibuyers, paid, source, publication, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Stacy Dandridge (203-532-2328; [email protected])
Cash Flow Hunter
The Web site marketing services firm World Market Systems has released this list of opportunity seekers who completed a survey and received free information. More than 175,000 names are available. The source is the Internet.
Selections: Hotlines, gender, SCF/ZIP
Price: $60/M
Contact: Geon Media Group, Maryls Haugo (801-619-7800; [email protected])
Short Cuts
Millard-Mokyrnski Group Inc. has changed its name to Millard Group Inc., reverting back to the name used before it acquired Mokrynskidirect. The former Mokrynski.com Web site has been retired and the Millard.com site has been relaunched — combining the two.
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