* Wildlife Conservation Society
* Essence Z-24 Catalog Buyers
* Web-Preneurs
* Credit Knowledge
* Voice Over IP Intenders
* Star Struck/ProTeam
* IT Architect
* People in the News
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Wildlife Conservation Society
Lake Group Media Inc. has been tapped to oversee the Wildlife Conservation Society’s list of 46,931 donors from the last 12 months. The average direct mail contribution was $100. Mailworks was the prior list manager.
Selections: state/SCF/ZIP
Sample usage: American Humane Association, Defenders of Wildlife, Environmental Defense Fund, Greenpeace, National Audubon Society, National Organization for Women, National Wildlife Federation, Natural Resources Defense Council, People for the Ethical Treatment of Animals, Serengeti
Price: $80/M
Contact: Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]
NEW LISTS
Essence Z-24 Catalog Buyers
Essence Magazine has introduced a Z-24 Catalog Buyers Database. There are 215,400 catalog buyers available from the last 12 months. Essence’s subscriber file was overlaid with Z-24 catalog purchase information to offer numerous selections. The median age of those listed is 37, median household income $40,000. No telemarketing is allowed.
Selections: Recency, frequency, dollar spent (ranges), product affinity scores, state/SCF/ZIP
Price: $80/M
Contact: Direct Media Inc., Shari Lidsky at 203-532-2478 or [email protected] and Etienne DeLisle at 203-532-2420 or [email protected]
Web-Preneurs
Opportunity seekers who responded to Internet offers have been assembled on the Web-Preneurs list. Some 100,000 names are available in weekly hotlines. Telemarketing is permitted.
Selections: Gender, state/SCF/ZIP
Price: $105/M (weekly hotline); $250/M (telemarketing)
Contact: Fasano and Associates, Rose Joseph at 818-728-9030, ext. 112 or [email protected]
Credit Knowledge
Consumers who self-reported they that have fair or poor credit ratings are identified on Credit Knowledge, a list of 1.5 million names generated from online surveys in the last six months. These individuals’ average age is 45, average household income $41,000. Nearly half reportedly have made purchases by mail in the last 12 months.
Selections: Adult/child age ranges, ethnicity, gender, homeowner, income range, lifestyle interests, mail order buyers, monthly hotline, presence of children, state/SCF/ZIP
Price: $75/M
Contact: Direct Partner Solutions Inc., Herb Togersen at 678-762-9869or [email protected] and Brennan Holmes at 678-762-9869 or [email protected]
Voice Over IP Intenders
Consumers interested in switching from traditional to Internet telephone service are named on the Voice Over IP Intenders file. A total of 476,553 postal and 252,346 e-mail addresses are offered. This data was self-reported at Web sites such as homeelectronicsjournal.com and productivityjournal.com. The file is maintained in the Affluent Americans Database. No ZIP select is available.
Selections: Business owners/managers, behavior, state/SCF
Price: $150/M
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-650-7776 or [email protected]
NEWLY MANAGED INSERT MEDIA
Star Struck/ProTeam
RMI Direct Marketing Inc. has assumed management of the Star Struck/ProTeam blow-in and package insert programs. Some 500,000 baseball catalogs are mailed in the spring. The fall mailings consist of 400,000 baseball and 450,000 catalogs. They feature licensed sports theme products. Blow-in inserts must be between 3-1/2 by 5-1/2 inches and 4 by 6 inches. The monthly circulation for the PIP is 10,000. Here the inserts must be no larger than 5-1/2 by 8-1/2 inches. The maximum weight for both programs is .25 ounce. List Services Corp. formerly managed these programs.
Sample usage: BMG, Current Checks, Designer Checks, Guthy-Renker/Proactiv, Hawthorne Architectural (blow-in); Endless Pools, BMG, Hawthorne Architectural, Wrigley Gum (PIP)Price: $45/M (blow-in); $50/M (PIP)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
UPDATED LISTS
IT Architect
CMP Media LLC recently changed the name of its Network Magazine file to IT Architect. The magazine’s postal file contains 120,132 qualified U.S. subscribers, in addition to Canadian other international names. The corresponding e-mail file contains 65,513 U.S. e-mail addresses.
Selections: Job function, number of employees, products evaluated/recommended/purchased, state/SCF/ZIP
Price: $235/M (U.S. subscribers); $300/M (telemarketing); $400/M (U.S. e-mail file)
Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or [email protected]
IN THE NEWS
People in the News
Nora Brophy has been named director of list services at Direct Access Marketing Services Inc. In this newly created position, Brophy will focus on the development of the company’s online list rental fulfillment and e-mail fulfillment divisions. She will work at the firm’s Orlando, FL office.
Daphne Fernandes has joined ClientLogic Marketing Specialists as senior client management director in the list management division. Fernandez formerly worked for List Services Corp.
Short Cuts
Direct Marketing Services Inc. plans to open a new office in Atlanta during the Direct Marketing Association’s annual conference.
Network
