* Dorchester Media Women’s Romance Master File
* Military Family Residents
* Hispanic Magazine Subscriber Database
* TigerDirect at Home Enhanced
* RADB Premover File
* Bally Total Fitness Reactivation Ride-along
* Dogwise All Things Dog PIP
* Legal/Architectural Professional
LISTS UNDER NEW MANAGEMENT
Dorchester Media Women’s Romance Master File
Lake Group Media Inc. has been appointed manager of the Dorchester Media Women’s Romance Master File. This file consists of subscribers from eight romance magazines. The count for active subscribers is 113,120. Another 2,829 Canadian subscribers are available. ALC Data Management formerly oversaw this file.
Selections: Quarterly hotline, source, paid, change of address, gender, FSA, province, state/SCF/ZIP
Sample usage: American Media, Children International, Columbia House, Figi’s Inc., Harlequin Direct, Harriet Carter Gifts
Price: $95/M (U.S. file); $500 (entire Canadian file)
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Military Family Residents
Estee Marketing Group Inc. has been named manager of the Military Family Residents list. A total of 239,080 names are available. Most of these individuals are 18 to 34, married, with a $62,000 average income. The sources include U.S. government records. This file was previously managed in-house.
Selections: Branch of service, military base/post, state/SCF/ZIP
Sample usage: Geico, USAA, Virtual Academy, Tyndale House Publishers, Fleet Reserve Association, Aarons Sales and Lease Ownership, Prime Source Reality, Hawthorne Village, Bradford Exchange, Community Credit Counseling, University of Michigan, Military Advantage
Price: $100/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Hispanic Magazine Subscriber Database
VentureDirect Worldwide recently assumed management of the Hispanic Subscriber Database. More than 2.4 million names are available. Those listed subscribed to one or more Spanish language magazines. Reader response cards are the source. Coastal Direct Marketing Solutions was the prior list manager.
Selections: Monthly hotline, age, credit card, telephone numbers, state/SCF/ZIP
Sample usage: America Online, Children’s International
Price: $70/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
NEW LISTS
TigerDirect at Home Enhanced
More than 1.3 million names from the last 12 months are offered on the TigerDirect at Home Enhanced master file. Demographic and psychographic data has been overlaid on this file. The average unit of sale was $400 for high-tech products.
Selections: Mail order buyers, presence of children, head of household age, household income, homeowners, donors, hotlines, dollar amount spent (ranges), adult/child age/gender, credit card buyers, credit card type, state/SCF/ZIP
Price: $100/M
Contact: 21st Century Marketing Inc., Toni Rivara 631-306-5249 or [email protected]
NEW COMPILED LISTS
RADB Premover File
The Real America Database (RADB) has been expanded with the addition of a Premover File. It identifies 850,000 households about three months away from moving to a new residence. The sources are the Web pages offering homes for else and newspapers real estate sections and ads..
Selections: Monthly hotline, age, gender, income, presence of children, head of household, gender, estimated income, length of residence, homeowner/renter, estimated home value, telephone numbers, radius, PC owner, e-mail, home sale price, MSA, county, state/SCF/ZIP
Price: $80/M
Contact: MKTG Services, John Longobardo at 215-867-4094 or [email protected]
NEW INSERT MEDIA
Bally Total Fitness Reactivation Ride-along
Former members of Bally Total Fitness Health Clubs will be targeted in regional monthly mailings for the Bally Total Fitness Reactivation Ride-along program. The typical targeted individual is 38 with a $40,000 income. Fifty-seven percent are men. Some 10.2 million Up to two inserts will be accepted in each of the 10.2 million reactivation offers mailed annually to former managers; no larger than 3-1/2 by 8-1/2 inches, weighing no more than .25 ounce.
Price: $50/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
NEWLY MANAGED INSERT MEDIA
Dogwise All Things Dog PIP
Mail Marketing Inc. has been named manager of the Dogwise All things Dog package insert program. Nearly 32,000 packages are shipped annually to pet owners, breeders and show dog exhibitors. Up to six inserts will be accepted per package, no larger than 5-1/2 by 8-1/2 inches, weighing up to .25 ounce. List Management Services Inc. formerly managed this program.
Price: $70/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
COOPERATIVE DATABASES
Legal/Architectural Professional
The Professional Series Portfolio cooperative database has been expanded to include a Legal and Architectural professionals database. Some 86,361 attorneys are listed on the Legal Professional file. There are 99,128 names on the Architectural Professional file.
Selections: Annual sales volume, company size, SIC code, gender, telephone numbers, state/SCF/ZIP
Price: $80/M
Contact: Datagence Inc., Suse Lerner at 515-270-8740 or [email protected]
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