* GaelSong Catalog
* Mason Companies Deferred Payment Buyers
* Distinctive Donors
* Rodale Canadian Book Statements
* Martindale-Hubbell
* InfoUSA to Launch Self-Service Web Site
* People in the News
* Bottom Line Lists
LISTS UNDER NEW MANAGEMENT
GaelSong Catalog
Mail Marketing Inc. has assumed management of the GaelSong catalog customer list. It names 52,333 buyers of Celtic-theme products, including jewelry, collectibles, apparel and books. The average unit of sale was $82. Another 139,202 catalog requesters are available. The list owner requires reciprocal rental or exchange. The prior list manager was List Management Services Inc.
Selections: Last-12-month buyers, gender, state/SCF/ZIP
Price: $105/M (base)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
NEW LISTS
Mason Companies Deferred Payment Buyers
Catalog customers who used the Masseys Credit or Mason Easy Pay deferred payment plans are named on the Mason Companies Deferred Payment Buyers list. This direct mail-generated universe contains 540,383 names. The average unit of sale for shoes and apparel was $115.
Selections: Dollar amount spent (ranges), recency, gender, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Marianne DiLoreto at 914-524-5226 or [email protected]
Distinctive Donors
Various types of donors are listed on the Distinctive Donors to Charitable Causes file. These men and women made $20 to $75 contributions. There are 306,412 direct mail donors available on this one-month file. They contributed to religious, humanitarian, environmental or other types causes.
Selections: Type of cause, gender, bank credit card, age, income, homeowner, Hispanic, Spanish speaking, Catholic, Jewish, state/SCF/ZIP
Price: $75/M (base)
Contact: Fasano and Associates, Mariam Damaryan at 818-728-9030, ext. 122 or [email protected]
NEW INSERT MEDIA
Rodale Canadian Book Statements
Rodale Inc. has introduced a billing statement insert program targeting Canadians. It will reach an estimated 300,000 book buyers (80% women) annually. Inserts will be mailed first class with statements sent to one-shot book buyers. Up to two inserts will be accepted in each statement. Inserts must be between 2 by 3 inches and 3-7/8 by 8-7/8 inches, weighing no more than .25 ounce.
Price: $61/M
Contact: AM/Direct, Meg Garabrant at 603-924-9262, ext. 2317or [email protected] and Pamela Osgood at 603-924-9262, ext. 2142 or [email protected]
NEW SELECTS
Martindale-Hubbell
Several lists derived the Martindale-Hubbell Law Directory now offer selections for peer review rating and bar register. The first one identifies more seasoned and established attorneys. The second names attorneys listed in the Bar Register. The Martindale-Hubbell Law Directory file contains 791,367 names. These selects are also available on the firm’s sole practitioners, international, corporate counsel and e-mail lists. In addition, the international and law directory files have been expanded to include legal support personnel.
Additional selections: American Bar Association members, age, area of practice, gender, legal environment, subscriber, number of attorneys, number of locations, one per location, rating, school of graduation, SIC code, title, telephone numbers, year admitted to bar, Canadian, province, state/SCF/ZIP
Price: $115/M to $415/M
Contact: DM2, Vito Laudati at 800-323-4958, ext. 8346 or [email protected]
IN THE NEWS
InfoUSA to Launch Self-Service Web Site
InfoUSA has set Jan. 1 as the launch date for a new Web site specifically for list brokers and data resellers. Databaseamerica.com will offer pared down versions of infoUSA’s business, consumer and new movers databases at a discount, but with fewer features and limited selections. It will be completely self-service for placing orders and downloading data.
People in the News
Michael Cohen has been appointed senior director of marketing services at Datagence Inc. Cohen will work in the New York office. He was previously with Walter Karl Inc.
Anna Harrington has been promoted to client management director in the list management division of ClientLogic Specialists Marketing Services. Harrington has been with the firm since June 2000.
MKTG Services has hired two new senior account executives Danielle Jones and Elizabeth Vollmer Stack. Both will work in MKTG’s education list products division
SPECIALS!
Bottom Line Lists
Columbus Day will be celebrated all of October with Bottom Line Lists offering a $14.92/M test price for up to 10,000 names. This applies to all newsletter subscriber or book buyer lists, which haven’t been used in the last 12 months. Contact Bottom Line Lists, Amy Altmann at 203-973-6222 or [email protected]
Network
