* Medical Arts Press
* Arbor Age
* About Sewing and People Who Sew
* Afro-American Network
* Anita Curtis Animal Connections
* Armchair General
* CCMI’s Telecommunications Service Providers
* Technology and Telecom Advisor
LISTS UNDER NEW MANAGEMENT
Medical Arts Press
Direct Media Inc. has been named list manager for Medical Arts Press Inc. This cataloger targets professionals in the dental, chiropractic, eye care, podiatry, veterinary and other healthcare fields. Nearly 350,000 buyers are offered. Response Media Products Inc. was the prior list manager.
Selections: Hotlines, area of practice, gender, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., Mike Mayhew at 203-532-2418 or [email protected]
Arbor Age
M2Media360 recently appointed VentureDirect Worldwide to oversee the Arbor Age list. A total of 18,541 postal and 5,016 e-mail addresses are available. Subscribers include arborists, owners, managers, architects and other professionals concerned with trees. The publisher previously handled its own list rentals.
Selections: Title, industry, telephone numbers, gender, state/SCF/ZIP
Price: $150/M (postal file); $1,500 (entire e-mail file)
Contact: VentureDirect Worldwide, Meta Washington at 212-655-5854 or [email protected]
NEW LISTS
About Sewing and People Who Sew
More than 3.4 million names have been assembled for the About Sewing and People Who Sew list. Those listed responded to an Internet survey without being offered incentives. Each record has been enhanced with several hundred data points to offer additional demographic, psychographic, lifestyle and behavioral data.
Selections: Quarterly hotline, apparel, collectibles, home and domestic, donors, interests, spending habits, adult’s/child’s age, estimated household income, credit cards, state/SCF/ZIP
Price: $95/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected] and Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Afro-American Network
The initial 30-day hotline for the Afro-American Network list identifies 67,000 buyers. Additional 60- and 90-day hotlines are planned. The sources are direct mail and other mail order transactions overlaid with additional data.
Selections: Adult’s/child’s Gender, product categories, payment method, purchase value, presence/number of children state/SCF/ZIP
Price: $120/M (last-30 names)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Anita Curtis Animal Connections
Book buyers are named on Anita Curtis Animal Connections list. This file also includes buyers of the video “The Psychic Connection.” The names of 7,797 men and 1,021 women are offered. Direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
Armchair General
A list of 9,584 subscribers to Armchair General magazine has come on the market. This audience is comprised of military and history buffs. Virtually all subscribers are men. The source is primarily (88%) direct mail.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
CCMI’s Telecommunications Service Providers
A total of 2,730 subscribers and buyers are listed on CCMI’s Telecommunications Service Providers file. These individuals include operations managers and directors, business and financial analysts, auditors, value added resellers and other telecom professionals.
Selections: Gender, state/SCF/ZIP
Price: $185/M
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]
COOPERATIVE DATABASES
Technology and Telecom Advisor
The Business Life cooperative database now includes a file called Technology and Telecom Advisor. This list consists of 268,829 men (66%) and women (32%). Magazine and online sources include Vanderbilt Publishing, LS Technical Publishing and Find It Directories. The average unit of sale was $225.
Selections: E-mail, telephone/fax numbers, annual sales volume, business/industry type, company size, job title, number of employees, online buyers, state/SCF/ZIP
Price: $170/M
Contact: Teramedia Corp., Scott Hardigree at 407-420-1108, ext. 205 or [email protected]
Network
