* TechNet Magazine
* International Society for Performance Improvement
* Redmond Developer News
* Cross Country Education
* Human Resource Maker/Business Life
* Staples Co-op
* Gardens Alive Co-op
* Harry and David
LISTS UNDER NEW MANAGEMENT
TechNet Magazine
CMP Business Media tapped MeritDirect to manage TechNet magazine’s file. A total of 68,036 subscribers’ names and 4,879 e-mail addresses are listed. This controlled-circulation publication reaches information technology professionals such as network managers and developers. Rubin Response Management Services Inc. formerly handled this account.
Selections: Job function, number of employees, primary business, products/services, recommend/approve purchases, purchase involvement, state/SCF/ZIP
Sample usage: Cognos, American Research Group, IDC, IEEE Computer Society, Langevin Learning Services, Learning Tree International, O’Reilly Media, UCLA Extension, Verisign Inc., Windows IT Professional, Winternals Software, Wired Red Software, Xerox Corp.
Price: $220/M (postal file); $400/M (e-mail file)
Contact: MeritDirect, Craig Albanese at 914-368-1000, ext. 1021 or [email protected]
International Society for Performance Improvement
ListMart Inc. now oversees the ISPI’s list of 4,049 members. Another segment includes the names of 13,307 book buyers, conference attendees and prospects. Direct mail is the source. MGI Lists was the previous manager.
Selections: Gender, job function/title, max per company, state/SCF/ZIP
Price: $125/M (members); $110/M (buyers, attendees, prospects)
Contact: ListMart Inc., Laura Cox at 816-505-5212 or [email protected]
NEW LISTS
Redmond Developer News
1105 Media Inc. is offering this new magazine’s list of 25,098 postal and 17,928 e-mail addresses. Redmond Developer News is written for Windows software developers.
Selections: Number of employees, job title, annual budget, primary business
Price: $245/M (postal file); $300/M (e-mail file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Cross Country Education
Cross Country Education’s file of 364,268 seminar attendees (188,876 from the last 12 months) is on the market. Healthcare professionals, among them managers and nurses, are listed here. Direct mail is the source.
Selections: Hotlines, specialty, state/SCF/ZIP
Price: $120/M
Contact: Edith Roman Associates Inc., Michael Costantino at 845-731-2748 or [email protected]
Human Resource Maker/Business Life
Buyers and responders are identified on this nearly 250,000-name file of HR professionals. Segments are available for postal, e-mail, telemarketing and fax offers. No exchanges are allowed.
Selections: Hotlines, annual sales volume, business/industry type, company size, gender, job function/title, mail order buyers, number of employees, paid, state/SCF/ZIP
Price: $170/M (base)
Contact: Teramedia Corp., Scott Hardigree at 407-420-1108, ext. 205 or [email protected]
NEW INSERT MEDIA
Staples Co-op
Staples Inc. is launching a co-op mail program. Five ads will be included in each of 500,000 five-panel brochures mailed quarterly.
Price: $15/M to $25/M (depending on placement)
Contact: Media Horizons Management, Anthony Accatino at 203-604-1793 or [email protected] and Alison Billings at 203-604-1795 or [email protected]
NEWLY MANAGED INSERT MEDIA
Gardens Alive Co-op
SMD Media Services Inc. has been appointed manager of the Gardens Alive co-op program. Mailing plans for 2007 have yet to be finalized, but Gardens Alive expects 150,000 to 750,000 co-op packages will go out. Inserts can be up to 5-1/2 by 8-1/2 inches. Inquiries for inserts heavier than a quarter ounce will be considered. ALC Data Management had been handling this co-op program. ALC continues to manage other insert media programs for Gardens Alive.
Sample usage: New York Life Insurance Co., Compostumbler, Mantis, Oreck, Veggie Patch, Edward R. Hamilton Bookseller
Price: $35/M
Contact: SMD Media Services Inc., Laurie DeLuca at 845-526-2209 or [email protected]
NEW SELECTS
Harry and David
Nine list source category selections are now offered on Harry and David’s corporate master file, among them apparel, electronics, food and horticulture. “This is a unique opportunity to target the actual mail order source category of the name, which normally is available only through co-op databases,” said Bruce Kimmel, vice president of data management, in a statement. Altogether more than 3.2 million names can be rented from both Harry and David and Jackson & Perkins.
Additional selections: Dollar amount spent (ranges), last purchase, hotlines, dwelling type, ethnicity, religion, gender, interest, length of residence, personal use, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Bruce Kimmel at 914-524-5249 or [email protected]
Network
