* New Oxford Review
* Healthy Pets
* British Prizedraw Buyers
* Firstline Magazine
* Carolina Hair Clinic
* Wine Aficionados
* Time Life Canadian PIP
* Clemson Professional Development Files
LISTS UNDER NEW MANAGEMENT
New Oxford Review
Trinity Direct has been chosen to oversee the New Oxford Review file. This magazine for Roman Catholics has 12,500 active subscribers. Another 13,049 former subscribers are available. Cross Lists was the previous list manager.
Selections: State/SCF/ZIP
Sample usage: Aid to the Church in Need, Catholic Bishops of Northern Alaska, Catholic Answers, Catholic Medical Mission Board, Catholic Relief Services, Christian Brothers Foundation, Chronicles, Coming Home Network, First Things, Food for the Poor, Glenmary Home Missioners, Human Life International, Legion of Christ, Oblate Missions, Pope John Paul II Cultural Center, Roman Catholic Books, Several Sources Foundation, The Wanderer, Thomas Aquinas College
Price: $125/M (active subscribers); $100/M (former subscribers)
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or [email protected]
Healthy Pets
VentureDirect Worldwide has been appointed manager of the Healthy Pets list. Some 590,000 buyers who purchased a nutritional supplement for pets are available. Women made most of these $20 purchases. Direct response TV is the source. Coastal Direct Marketing Solutions was the prior list manager.
Selections: Monthly hotline, credit card, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
British Prizedraw Buyers
Macromark Inc. has been tapped to manage the British Prizedraw Buyers list. A total of 347,000 buyers in the United Kingdom from the last 12 months are named. These men (70%) and women (30%) responded to direct mail or telemarketing offers to enter a sweepstakes. Postal and telephone records are available. The unit of sale was $20. List Services Corp. formerly managed this file.
Selections: Hotlines, gender, age, state/SCF/ZIP
Price: $160/M (postal file); $225/M (telemarketing file)
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
NEW LISTS
Firstline Magazine
Advanstar Communications has launched the subscription list for Firstline magazine. This controlled circulation title has 16,206 subscribers in the veterinary market. Telephone numbers are available for 13,689. E-mail addresses are available for 3,101. Counts are offered for registered veterinary technicians, veterinary hospital managers, receptionists and veterinary assistants. Net name arrangements and list exchanges are unavailable.
Selections: Job function, business/industry type, species treated, years in veterinary field, state/SCF/ZIP
Price: $90/M (postal file base)
Contact: MeritDirect, Bill Kamberis at 847-492-1350, ext. 21 or [email protected]
Carolina Hair Clinic
A database with 13,545 names has become available from the Carolina Hair Clinic. These individuals expressed an interest in non-surgical hair restoration, hair replacement and hair extensions. Ninety percent are men. The sources are space ads, direct mail, television and radio. The unit of sale was $1,500.
Selections: Quarterly hotline, state/SCF/ZIP
Price: $120/M
Contact: SanMar Associates Inc., Maryl Bogge at 201-262-7340 or [email protected]
Wine Aficionados
More than 1.5 million individuals are identified on the Wine Aficionados list. They have a median age of 40 and median $60,000 income. The sources are direct mail and online surveys, mail order buyer, retail and direct response TV.
Selections: Monthly hotline, age, income, gender, homeowners, backcard holders, apparel shoppers, art and antique buyers, collectibles, ethnicity, mail order buyer category, health and fitness subscribers, cooking interest, music interest, travelers, cigar buyers, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
NEW INSERT MEDIA
Time Life Canadian PIP
Time Life has introduced a Canadian package insert program targeting video and music buyers. Roughly 75,000 packages are shipped annually. The target audience is on average 50 years old with a $55,000 or better household income. Up to six inserts will be accepted in each shipment. Inserts must be between 3-1/4 by 5 inches and 4-1/4 by 6-3/8 inches, weighing up to .25 ounce.
Price: $66/M
Contact: A/M Direct, Anthony Dinino at 603-924-9262, ext. 2144 or [email protected]
UPDATED LISTS
Clemson Professional Development Files
Clemson University will raise the base rate for four professional development files by $20/M effective Sept. 24. The rate hike applies to the Clemson professional development program lists of women, attendees master file, approving managers and the maintenance/operations managers files. Postal and telemarketing records are available. The counts range from 18,413 to 85,562. Those listed attended or made inquiries about seminars, conferences, courses offered by the university. The unit of sale ranges from $400 to $4,000.
Selections: Attendees, business address, gender, recency, one per site, interest area, state/SCF/ZIP
Price: $105/M to $110/M (postal base through Sept. 23)
Contact: Greatlists.com, Bob Cloutier at 203-268-8560 or [email protected]
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