* Brainbench
* Small Business Digest
* Ireland of the Welcomes
* BuyCostumes.com
* Global Online Business Intelligence
* Car Buff Depot
* S&S Worldwide PIP
* ALC Suppresses Addresses in Hurricane Zone
LISTS UNDER NEW MANAGEMENT
Brainbench
Greatlists.com has been named to manage the list portfolio of Brainbench, an employment testing, assessment and certification services firm. The largest file Brainbench International Job Skills Certification Seekers offers more than 1 million e-mail addresses. These individuals registered at Brainbench.com for access to online skills tests and consented to receiving e-mail from third-parties. The U.S. e-mail file contains 740,905 names. A Canadian segment offers 42,029 e-mail addresses. Individuals on these files paid on average $50 in test taking fees. Statlistics was the prior list manager.
Selections: Industry, Age range, test category, specific test, country, province, state/SCF/ZIP
Sample usage: Chatham College Online, TectTarget, VeriSign, Curtiss Communications, Oracle
Price: $275/M (U.S. file); $300/M (international files)
Contact: Greatlists.com, Bob Cloutier at 203-268-8560 or [email protected]
Small Business Digest
Direct Partner Solutions Inc. has assumed management of the Small Business Digest postal and e-mail master files. Roughly 800,000 postal and 300,000 e-mail addresses are offered, and a telemarketing file is also available. About 81% of these subscribers are owners or presidents of businesses with an average of 21 employees. At least 18% of these individuals are women. The Internet is the source. L.I.S.T. Inc. previously managed these lists.
Selections: Quarterly hotline, business/industry type, job title, number of employees, telephone numbers, sales volume, gender, state/SCF/ZIP
Price: $110/M (postal file); $145/M (telemarketing file)
Contact: Direct Partner Solutions Inc., Tara Skeen at 678-762-9869 or [email protected]
Ireland of the Welcomes
The Irish Tourist Board has chosen MKTG Services to manage the subscription file for Ireland of the Welcomes magazine. Nearly 80,000 active subscribers are available. Roughly 90% of these individuals have visited Ireland. RMI Direct Marketing Inc. previously handled this list.
Selections: Hotlines, gender, state/SCF/ZIP
Sample usage: Ashton Drake Galleries, Covenant House, MBI, Scotland Magazine, Bradford Group, Cashs of Ireland, Creative Irish Gifts, MBNA America Bank, Smithsonian Institute, Catholic Relief Services, Irish Voice, Norbetine Fathers, St. Joseph’s Indian School
Price: $100/M
Contact: MKTG Services, Jane McDonnell at 215-867-4129 or [email protected]
NEW LISTS
BuyCostumes.com
A universe of 383,787 buyers from the last 36 months has become available from BuyCostumes.com. The firm sells costumes for adults, children and pets. The sources are the Internet and direct mail.
Selections: Hotlines, dollar amount spent (ranges), multibuyers, children/pet items, catalog inquirers, gender, state/SCF/ZIP
Price: $80/M (last-36-month buyers)
Contact: A.B. Data Ltd., Kim Dunisch at 800-558-6908 or [email protected]
Global Online Business Intelligence
More than 2.7 million businesses that registered Internet domains are found on the Global Online Business Intelligence International file. These companies either already have a Web site or plan to get one. Data is collected online during the registration process.
Selections: Monthly hotline, telephone/fax numbers, gender, country
Price: $175/M
Contact: Direct Media Inc., Heather Short at 203-532-3809 or [email protected]
Car Buff Depot
The Internet is the source of the Car Buff Deport, a list that names 325,725 individuals who looked online for information about cars. The average person listed is 38 with a $46,000 income. Sixty percent are men.
Selections: Monthly hotline, income, renter/homeowner, gender, product,state/SCF/ZIP
Price: $100/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or [email protected]
NEW INSERT MEDIA
S&S Worldwide PIP
A package insert program has been introduced by S&S Worldwide Inc. Approximately 207,000 packages are shipped annually. The target audience consists of buyers from catalogs such as S&S Active Learning, Discount Sports, Primelife, Recreation and Sally Party and Novelty. Up to six inserts will be placed in packages. The minimum size is 5-1/2 by 8-1/2 inches to 8-1/2 to 11 inches, weighing up to .25 ounce.
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
IN THE NEWS
ALC Suppresses Addresses in Hurricane Zone
ALC Data Management will suppress all addresses from ZIP codes in the Hurricane Katrina emergency zone at no charge on new list orders. Mailers who previously ordered lists must provide proper documentation to receive credits pertaining to the disaster area. ALC’s data processing division DataCentix has developed a mapping application that identifies the most severely affected areas, where postal deliveries have been interrupted.
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