* Questex Media Group
* Tog Shop by Appleseed’s
* Professional Deck Builder Magazine
* Reliable/OfficeMax
* Emmis Publishing Enhanced Files
* Teacher’s School Supply
* Prize Game Players U.K.
* People in the News
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Questex Media Group
Kroll Direct Marketing Inc. will manage Questex Media Group Inc.’s list portfolio beginning Sept. 6. There are more than 1 million names on some 30 lists, including master files, e-mail and subscriber lists for 23 trade publications. Additional master files and enhancements are planned. Among Questex’s titles are American Salon, Cadalyst, Landscape Management, Sensors, and Travel Agent. MeritDirect was the previous manager.
Selections: New enhanced selects pending
Price: $120/M to $175/M (postal files); $310/M to $375/M (e-mail files)
Contact: Kroll Direct Marketing Inc., Ilene Shwartz at 216-371-1667 or [email protected] and Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
Tog Shop by Appleseed’s
ALC of New York LLC has been tapped to manage the Tog Shop by Appleseed’s catalog list, effective Sept 1. This women’s apparel marketer is offering the names of 325,983 buyers from the last 24 months and 188,677 from the past 12 months. An average customer is at least 55 years old. The typical sale was about $95. Mokrynskidirect was the former manager.
Selections: Hotlines, dollar amount spent (ranges), product/size, state/SCF/ZIP
Sample usage: Aerosoles, Draper and Damons, Footsmart, Harriet Carter, Home Trends, Memorial Sloan-Kettering, Orvis, Salvation Army
Price: $100/M (last-24-month buyers)
Contact: ALC of New York LLC, Caroline Gensone at 212-381-1741 or [email protected]
NEW LISTS
Professional Deck Builder Magazine
Dempsey Management Services is offering the controlled-circulation list for Professional Deck Builder Magazine. The names of 24,652 active subscribers, as well as 2,274 Canadians, are on this business-to-business file. Between 85% and 90% of those identified here are men, but gender cannot be selected. No telemarketing is allowed.
Selection: State
Price: $105/M (U.S. subscribers); $300 (entire Canadian file)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Reliable/OfficeMax
A group of enhanced Reliable/ OfficeMax databases have been introduced. Among them are enhanced consumer and business-to-business lists and master files such as the Reliable/OfficeMax Ethnic and Religious (E-Tech) master file. Counts range from 503,400 to more than 2.1 million. Telemarketing inquiries will be considered.
Selections: Dollar amount spent (ranges), hotlines, age, gender, income, lifestyle, product, number of employees, home/business type, small office/home office, SIC code, ethnic, religious, state/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, Sean Morits at 914-524-5283 or [email protected]
Emmis Publishing Enhanced Files
Emmis Publishing is offering several enhanced lists, including those organized by ethnic and religious data, life phases and specific interests. The Emmis Publishing lifelines, lifetrends and lifephases files each offer 442,249 active subscribers. Emmis publishes such regional titles as Atlanta, Cincinnati, Indianapolis, Los Angeles and Texas Monthly magazines.
Selections: Hotlines, gender, paid, source, interst, state/SCF/ZIP
Price: $90/M
Contact: Direct Media Inc., John Briley at 203-532-3770 or [email protected] and Etienne DeLisle at 203-532-2420 or [email protected]
Teacher’s School Supply
A master file with 26,879 buyers is now available from Teacher’s School Supply. The names of school administrators, teachers, ministers, day-care center owners and parents are listed. This business-to-business file was generated by direct mail.
Selections: Platinum multibuyers, recency, state/SCF
Price: $100/M (base)
Contact: MGI Lists, Tawanna Terry at 800-899-4420, ext. 349 or [email protected]
Prize Game Players U.K.
United Kingdom citizens who’ve responded to telemarketing offers of prizes and cash incentives are named on this file. The count is 617,430. The average unit of sale was $20.
Selections: Gender, age range, income, telephone numbers, town, county, postal code
Price: $170/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
IN THE NEWS
People in the News
Sandy Matika has retired from her position as senior vice president, director of list brokerage and online services at Mokrynskidirect. Matika worked for the firm 23 years in both brokerage and management. She participated in the creation of Mokrynskidirect’s online services division. Matika said she plans to spend time with her husband sailing to “exotic places” in their new boat.
Short Cuts
The price for the EbizQ International e-mail list has been raised to $350/M, an increase of $50/M. Some 25,987 IT professionals’ e-mail addresses are available. Contact Transcontinental Direct, Peter Candito at 631-218-0389, ext. 203 or [email protected]
Network
