* VIP Discount Club
* Bird and Big Game Master File
* PDR Healthcare Practitioners
* DollarDays Small Business Members
* Keepsake Quilting
* Shopaholic Moms
* Canadian Liver Foundation Donors
* Boardroom Enhanced Master File
LISTS UNDER NEW MANAGEMENT
VIP Discount Club
Zanitas Inc. has assumed management of the VIP Discount Club list. It identifies more than 1.2 million buyers from the last 12 months. These individuals responded to direct mail and joined a club for discounts on electronics, apparel, jewelry and other products. The unit of sale ranged from $50 to $190. CCC Data Services Inc. formerly managed this file.
Selections: Monthly hotline, gender, credit card, state/SCF/ZIP
Sample usage: Craftmatic, Stabenfeldt, America Online, JC Whitney
Price: $80/M
Contact: Zanitas Inc., Rich Maryn (203-870-1964; [email protected])
NEW LISTS
Bird and Big Game Master File
ITW Publishing has assembled 7.6 million hunters’ names for this file. Many subscribed to magazines and purchased videos to learn hunting techniques. On average they’re 48 with a $67,000 income. Sources include direct mail subscriptions and surveys.
Selections: Multiple license holders, travelers, environmental donors, big game hunters, bird hunters, guns and ammo, primitive hunters, gender, household/lifestyle demographics, state/SCF/ZIP
Price: $75/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk (913-686-2220; [email protected])
PDR Healthcare Practitioners
Thomson Corp. has introduced postal and e-mail segments for this database of non-physician healthcare practitioners, with 155,318 and 87,023 records respectively. Those listed included physician assistants, students, medical residents, medical librarians, pharmacists and veterinarians, among other professionals. Data is sourced from direct mail, e-mail and a Web site.
Selections: Professional type, address type, gender, phone numbers
Price: $85/M (postal file); $375/M (e-mail file)
Contact: Aggressive List Management Inc., Susan Nordsiek (847-304-4030, ext. 214; [email protected])
DollarDays Small Business Members
Retailers and nonprofit organizations that have purchased products for internal use or resale are identified on lists from DollarDays International LLC. A total of 142,562 postal and 67,166 e-mail addresses are available from 2007, in addition to records from last year. The Internet is the source.
Selections: Product category, quarterly hotline, gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (e-mail file)
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]
Keepsake Quilting
A total of 134,351 catalog buyers from the last 12 months are available, including 46,900 from the last three months. Products sold include patterns, kits, books and fabrics. Many of these buyers practice other crafts but not quilting.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Millard-Mokrynski Group Inc., Joy Lewis (603-924-9262, ext. 2113; [email protected])
Shopaholic Moms
Mothers who purchased products for themselves and families are named. The count is 963,412 for the last 24 months. The unit of sale was $85. Direct mail and telemarketing are the sources.
Selections: Monthly hotline, age, homeowner, income, presence of children, child’s gender, state/SCF/ZIP
Price: $85/M
Contact: Fasano and Associates, Mariam Damaryan (818-728-9030, ext. 122; [email protected] )
CANADIAN LIST NEWS
Canadian Liver Foundation Donors
Mail date restrictions have been lifted for the foundation’s list of 19,789 Canadian contributors. Donations ranged from $10 to $250. The average contribution was $30. Direct mail is the source.
Selections: Recency, $20/$50-plus donations, gender, FSA, province
Price: $130/M (Canadian)
Contact: Cornerstone Group of Companies, Alejandra Cuevas (416-932-9555, ext. 177; [email protected])
NEW SELECTS
Boardroom Enhanced Master File
Selections for NASCAR enthusiasts (150,000) and six travel selections (1 million) have become available on Boardroom’s master file. Segments are available for foreign and domestic travel, among others. The master file is comprised of newsletter subscribers and book buyers, overlaid with KnowledgeBase data.
Additional selections: Hotlines, gender, home/business address, age, interest, state/SCF/ZIP
Sample usage: Collin Street Bakery, Dr. Leonard’s Catalog, Kids Discover, Met Life Care Plus, National Committee to Preserve Social Security, Feed the Children, Guideposts Magazine, North American Outdoor Club, Reiman Publications, Rodale Press, National Republican Senatorial Committee, Republican National Committee,
Price: $115/M
Contact: Bottom Line Lists, Amy Altmann (203-973-6222; [email protected])
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