* InvestmentProfits.com Newsletter E-mail
* Active Political Donors
* Healthcare Trade Magazine Subscribers
* New Health Nutraceuticals
* Marketing and Sales Executives From the AWWA
* Disney Publishing Master File
* Donorbase
* Prices for E-mail Lists Slide, While Postal List Costs Rise
NEW LISTS
InvestmentProfits.com Newsletter E-mail
This file offers 100,000 e-mail addresses of those who’ve subscribed to investment newsletters, including Forbes EFT Advisor, Global Investing, Oberweis Report and Wall Street Transcript, and Investment Quality Trends. A corresponding postal file has been available for some time.
Selections: Hotlines, state/SCF/ZIP
Price: $100/M
Contact: Direct Partner Solutions Inc., Ann Nolan (678-762-9869, ext. 230; [email protected])
Active Political Donors
Donors to local, state or federal political campaigns are named here. A total of 278,556 postal and e-mail addresses are available. Data is sourced from online registrations and surveys.
Selections: Monthly hotline, age, gender, income, lifestyle, marital status, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Diana Baczynskyj (954-480-8470; [email protected])
Healthcare Trade Magazine Subscribers
Netline Corp.’s file names 90,724 subscribers to healthcare industry publications. Some 18,000 e-mail addresses are available for those listed. Netline’s Tradepub.com division is the source.
Selections: Phone numbers, monthly hotline, job function, number of employees, industry, state/SCF/ZIP
Price: $142/M (postal file); $200/M (e-mail file)
Contact: Walter Karl Midwest, Dorothy Crider (847-273-5714; [email protected])
New Health Nutraceuticals
This file names 15,098 buyers from the second quarter. These individuals spent an average of $63 on hair products and other general health items. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Rebecca Piccini (203-825-4622; [email protected])
Marketing and Sales Executives From the AWWA
The American Water Works Association’s list identifies 6,940 marketing and sales executives who deal with water treatment or wastewater facilities.
Selections: Gender, industry, job title, state/SCF/ZIP
Price: $175/M (base)
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; [email protected])
UPDATED LISTS
Disney Publishing Master File
Names of children’s book buyers were added to Disney’s master file, which previously listed only subscribers to children’s magazines. The latest count exceeds 5.6 million.
Selections: Hotlines, change of address, gender, paid, source, Canadian, state/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, Susan Packard (609-580-2785; [email protected])
COOPERATIVE DATABASES
Donorbase
Voter registration, voting history and additional contribution information have been added to Donorbase, a cooperative database naming direct mail donors to nonprofit and fundraising organizations.
More than 250 million individual voter registration and voter history records were incorporated in the database’s July update. Data for an additional 2.9 million gift transactions from Noza Inc. were included as well.
Noza provides names of contributors to thousands of nonprofits — among them animal, arts, education, children’s, environmental and religious causes.
Contributors can be selected from Donorbase by political affinity, donor category, recency, frequency, gift transaction, demographics and lifestyle attributes.
Contact Donorbase Division/Lake Group Media Inc., Bruce Demaree (914-925-2439; [email protected])
IN THE NEWS
Prices for E-mail Lists Slide, While Postal List Costs Rise
Consumer and business-to-business e-mail list prices have declined over the last year, while the cost of magazine and newsletter postal lists have risen $6/M and $5/M respectively, according the Worldata Summer 2007 List Price Index.
Some of the specific Worldata index figures noted that business-to-business e-mail lists cost on average $277/M, reflecting a $4/M decrease compared to summer 2006. The average price for a consumer e-mail list was $170/M, down $5/M from last summer.
The largest postal price increases were for lists of attendees/members and databases/master files, which increased $18/M and $9/M, respectively. Postal donor files on average cost $82/M, up $5/M since last summer.
Worldata also reported increases ranging from 20% to 35% over the last 18 months for standard list selection charges, such as gender, recency, job title, address type and geography.
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