* The eRepublic Conference Attendees
* Spectator Sports
* Leisure Excursions by Partners Group
* Wedding Mall Newlywed Brides
* Distance Shopping Network Book MOBs
* Affiliate Strategies
* Sure Fit Furniture Covers
* Introducing Scott Robbins of Midwest Direct Marketing Inc.
LISTS UNDER NEW MANAGEMENT
The eRepublic Conference Attendees
Worldata has assumed management of a conference attendees list on behalf of eRepublic Inc. These 36,232 government officials attended some of more than 100 conferences, seminars, workshops and webinars. Chessie Lists Inc. was the prior list manager.
Selections: Job function, function of agency, government branch
Price: $160/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
NEW LISTS
Spectator Sports
Counts for several interest categories are offered on this sports fans list. Most are men, median age 35, who watch sports on television and attend games. The two largest segments for baseball and basketball have 11.1 million and 10.3 million names respectively. Segments for football, NASCAR and hockey are available. Sources include direct mail and online surveys, in addition to direct mail, retail, online and DRTV transactions.
Selections: Hotlines, age, income, gender, homeowners, presence of children, TV sports viewers, cigar smokers, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John (201-489-2525; [email protected])
Leisure Excursions by Partners Group
Foreign and domestic travelers are available on this file. The monthly hotline count is 640,429. Direct mail is the source.
Selections: Travel behavior, plane travel, vacation homeowners, accommodation habits, frequent flyer counts, rental car information, age, gender, lifestyle, income, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Bonny Rodger (203-791-4447; [email protected])
Wedding Mall Newlywed Brides
Mostly women (93%) who registered at one of a network of 23 Web sites or bridal shows are included in this file. More than 16,000 names have been assembled thus far and more Web site launches are planned. Sources include such sites as WeddingMallStore.com and LAWeddingMall.com.
Selections: Hotlines, e-mail address, phone numbers, age, demographics, ethnicity, homeowner, gender, income, mail order buyer, phone number, wedding date, state/SCF/ZIP
Price: $125/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected])
Distance Shopping Network Book MOBs
Two million book buyers’ names have been assembled for this list. The average purchase was $25. Sources include catalogs, space ads and the Internet. Telemarketing inquiries will be considered.
Selections: Monthly hotline, gender, age, state/SCF/ZIP
Price: $80/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected] (mailto:[email protected]))
Affiliate Strategies
Here’s a list comprised of 18,315 opportunity seekers. Phone numbers are available for 18,161 and e-mail addresses for 12,932. Those listed paid $69 to receive information about work-at-home opportunities to earn extra income. They responded to a postcard mailing.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $150/M (e-mail file); $250/M (telemarketing file)
Contact: Mal Dunn Associates Inc., Paula Dazi (845-278-1200, ext. 338; [email protected])
UPDATED LISTS
Sure Fit Furniture Covers
After a three-year hiatus Sure Fit Inc. has returned to the market with a list of furniture cover buyers (92,293) and inquirers (1.4 million) from the last 12 months. The average direct mail sale was $13. Segments for last-24-month buyers and inquirers are available.
Selections: Dollar, hotline, recency, gender, state/SCF/ZIP
Price: $115/M (last-12-month buyers)
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
MEET THE BROKER
Introducing Scott Robbins of Midwest Direct Marketing Inc.
This week, Meet the Broker features Scott Robbins, who works with nonprofit and commercial mailers. To learn why he believes e-mail, search engine marketing and industry consolidation are a cause for celebration, click here (directmag.com/meet_the_broker/robbins).
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