* Sun Publishing Health Report Buyers
* Christian Brothers Foundation
* Multi Level Marketing Buyers
* OnRebate.com
* Business First
* Paragon Blow-in/PIP
* Mayo Clinic
* People in the News
* Short Cuts
NEW LISTS
Sun Publishing Health Report Buyers
Sun Publishing Co. has a list with 17,500 names from the second quarter. These buyers spend $50 to receive special reports with information about how to improve their health. Eighty percent of the customers are men. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $135/M
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
Christian Brothers Foundation
The Christian Brothers Foundation has released a list of 11,595 last-24-month donors. Contributions typically ranged from $12 to $15. The sole source is direct mail.
Selections: State/SCF/ZIP
Price: $85/M
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or [email protected]
Multi Level Marketing Buyers
Some 37,000 names are offered on the Multi Level Marketing Buyers list. These individuals spent up to $5,000 in response to moneymaking opportunity offers. Postal and e-mail addresses are available. The Internet is the source.
Selections: Quarterly hotline, gender, telephone numbers, state/SCF/ZIP
Price: $150/M (e-mail file)
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
CANADIAN LIST NEWS
OnRebate.com
Nearly 80,000 records are available on the OnRebate.com Canadian master file. It’s comprised of direct mail and online buyers of computer hardware and software, plasma TVs, MP3 players and home theater systems.
Selections: Hotlines, business/home address, computer accessories/parts, computers, entertainment, gender, imaging/memory/networking products, province
Price: $100/M
Contact: 21st Century Marketing Inc., Toni Rivara 631-306-5249 or [email protected]
NEW COMPILED LISTS
Business First
Over 1 million names have been assembled to launch Business First, a list of recently opened businesses. This data is derived from directories.
Selections: Hotlines, telephone numbers, SIC code, state/SCF/ZIP
Price: $85/M
Contact: Direct Partner Solutions Inc., Patti Pierce at 678-762-9869, ext. 221 or [email protected]
NEW INSERT MEDIA
Paragon Blow-in/PIP
Paragon Gifts Inc. has launched catalog blow-in and package insert programs. Some 25 million catalogs are mailed annually. Only one insert per catalog will be accepted. The minimum size is 3-1/2 by 5 inches and the maximum 6 by 6 inches. About 1 million packages are shipped annually. Up to eight inserts will be placed in catalogs. PIP inserts must be no larger than 5-1/2 by 8-1/2 inches. The maximum weight for both programs is .25 ounce.
Price: $35/M (blow-in); $55/M (PIP)
Contact: Media Horizons Management, Nancy Burgess at 203-604-1790 or [email protected]
NEW SELECTS
Mayo Clinic
Six more selections will be added to the Mayo Clinic Healthletter and Women’s HealthSource lists. Starting Aug. 15, selects will be available for age, income, bible/devotional, gardening, dog and cat owners. The larger file Mayo Clinic Healthletter consists of 535,755 active subscribers. There are 184,138 names on the women’s file.
Additional selections: Hotlines, gender, multibuyers, change of address, state/SCF/ZIP
Price: $105/M (last-12-month subscribers)
Contact: RMI Direct Marketing Inc., Courtney Waters at 203-825-4638 or [email protected]
IN THE NEWS
People in the News
Suzanne O’Rourke has been named proactive sales manager at Lake Group Media Inc. O’Rourke will work in the list management division. She’ll be responsible for working with clients to identify cross-selling opportunities. O’Rourke spent the last nine years at ALC Data Management.
Short Cuts
Belardi/Ostroy ALC LLC now serves as the exclusive list broker for Magellan’s, a cataloger of travel products and apparel. Contact Belardi/Ostroy ALC LLC, 212-924-1300.
Network
