* Ci Technology Database
* NCM/Government Professionals
* BizCirc.com
* Jobsite Plumbing and Heating
* Secret Flavor Pheromone Buyers
* High Net Worth Charity Donors/U.K.
* Lenox Group
* ScottsInfo.Medical/Dentists
LISTS UNDER NEW MANAGEMENT
Ci Technology Database
Worldata has been appointed to represent the Ci Technology database for Harte-Hanks Inc., effective Aug. 1. CiTDB data on information technology professionals is gathered via telephone interviews. Nearly 1.3 million names are available. The database monitors installed technology and spending plans at nearly 700,000 business, government and institutional sites. The file includes telephone numbers, e-mail and postal addresses. 21st Century Marketing has been managing this file.
Price: $200/M (postal file); $275/M (telemarketing file); $355/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
NCM/Government Professionals
Statlistics recently assumed management of a group of lists for the NCM List Services Division, the owner of several lists of U.S. government employees. More than 600,000 names are available. Individual properties include Government of U.S. Employees, Federal E-mail and Federal Health files. Separate files are available for individuals whose work involves health and information technology, among other areas. These lists were previously managed in-house.
Selections: Gender, Job title/function, government level, state/SCF/ZIP
Price: $130/M
Contact: Statlistics, Isabel Arvoy (203-778-8700, ext. 117; [email protected]
NEW LISTS
BizCirc.com
Numerous lists of trade magazine subscribers are available from BizCirc.com, an online subscription service for controlled-circulation publications. Postal, e-mail and telemarketing segments are offered. Segments are offered for subscribers in such categories as insurance publications (60,247) and marketing publications (265,144), among others.
Selections: Hotlines, company name, job function/title, number of employees, telephone numbers, recency, SIC code, subscription classification, state/SCF/ZIP
Price: $170/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected]
Jobsite Plumbing and Heating
E-mail addresses are available for 5,306 subscribers to Jobsite Magazine who receive a special plumbing and heating edition. This title reaches contractors. The corresponding postal file with 17,527 names has been on the market for some time.
Selections: state/SCF/ZIP
Price: $275/M (e-mail file)
Contact: Information Refinery Inc., Brian Clotworthy (800-529-9020, ext. 28; [email protected])
Secret Flavor Pheromone Buyers
First and second quarter buyers of men’s pheromone-based colognes are named on this file. Most customers (92%) are men, 55 or older. The average order was $70. Orders were generated with direct mail.
Selections: Gender, product, state/SCF/ZIP
Price: $130/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]
High Net Worth Charity Donors/U.K.
Some 225,000 names have been assembled on this file. Data is derived from a financial database that identifies investors in the United Kingdom, which has been matched with lifestyle survey data, in order to identify donors who have been responsive to direct mail appeals, based on specific charity variables.
Selections: Gender, age, occupation, credit status, number of bedrooms, home status, household income
Price: $190/M
Contact: Interactive Marketing Solutions, Chris Meehan (845-624-1155; [email protected])
UPDATED LISTS
Lenox Group
A new line of list enhancements recently became available from Lenox Group Inc. Altogether 834,996 names have been assembled. Data from the Infobase database has been overlaid to created list segments based on ethnicity and religion, interests and lifestyles. For example the Lenox Group Lifetrends file feature selections for smokers, career improvement, science fiction, vegetarian and numerous others.
Selections: Hotlines, interests, purchase amount (ranges), adult’s/child’s age, gender, income, state/SCF/ZIP
Price: $100/M (base)
Contact: Direct Media Inc., Mary Hickey (203-532-2479; [email protected])
SPECIALS!
ScottsInfo.Medical/Dentists
A $10/M off selection charges is being offered through Aug. 31 for test orders of this file. More than 18,000 records are available. Contact Cornerstone Group of Companies, Victor Chang (416-932-9555, ext. 127; [email protected]
Network
