* Priests of the Sacred Heart
* KQED Public Radio
* Bauer Publishing Mature Subscribers
* WGBH Collection Catalog Blow-in
* Links Magazine Ride-along
* Capital Hospice
* Johnny’s Selected Seeds
* People in the News
* Nova Development Corp.
NEW LISTS
Priests of the Sacred Heart
The names of 328,724 Spanish-speaking donors to direct mail mission appeals are available on the Priests of the Sacred Heart list. The average contribution was $10. The information on this file will only be released to fundraising organizations that can provide a reciprocal list rental agreement. No telemarketing is allowed.
Selections: State/SCF/ZIP
Price: $85/M (base)
Contact: 21st Century Marketing Inc., Femina Lalji at 631-293-8550, ext. 213 or [email protected] and Lois Kallus at 631-306-5262 or [email protected]
KQED Public Radio
KQED Inc. is offering a file of KQED Public Radio’s members and contributors. This Northern California station has 33,000 active members and 15,000 who donated in response to direct mailings. The average donation is $40. Sources of contributions are on-air pledge drives (50%), direct mail (40%) and space advertising (10%). Most donors live in the San Francisco Bay area.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M (active members); $90/M (direct mail members)
Contact: MKTG Services, Jane McDonnell at 215-968-5020, ext. 160 or [email protected]
Bauer Publishing Mature Subscribers
The Bauer Publishing Mature Subscribers master file identifies 256,368 subscribers from six women’s and soap opera magazines. All those listed are age 50 and older. The combined deduped master file includes subs to First for Women, Woman’s World, In Touch Weekly, Soap Opera Update, ABC Soaps in Depth and CBS Soaps in Depth.
Selections: Hotlines, renewals, gender, state/SCF/ZIP
Price: $95/M
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
NEW INSERT MEDIA
WGBH Collection Catalog Blow-in
Boston’s public TV station WGBH has started a blow-in program for the WGBH Collection catalog. About 1.5 million copies are mailed annually. A typical order runs $100. Average annual household income for the target audience is $85,000. One insert per catalog will be accepted, between 3-1/2 by 5 inches and 6 by 6 inches.
Price: $35/M
Contact: Mokrynskidirect, Jody Smith at 201-487-8181, ext. 645 or [email protected]
Links Magazine Ride-along
Links Magazine’s ride-along program, which began in February and then was pulled off the market in April, is being relaunched. A larger polybag will accommodate inserts up to 4 by 7-1/4 inches, but no smaller than 3 by 5-1/2 inches. Golfers are the targets. One insert will be wrapped inside polybags with each of the more than 1 million renewal statements mailed annually.
Price: $55/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected] and Hillary Taylor at 203-825-4631 or [email protected]
UPDATED LISTS
Capital Hospice
Capital Hospice has a list of 26,984 direct mail donors. This Greater Washington, DC healthcare organization previously offered its list only on an exchange basis.
Selections: Gender, state/SCF/ZIP
Price: $80/M
Contact: Names in the News Inc., Katinka Partridge at 415-989-3350 or [email protected]
Johnny’s Selected Seeds
A segment identifying 74,974 catalog inquirers from the last 12 months has been added to the Johnny’s Selected Seeds file. The main file names 40,433 buyers from the last 12 months. Products sold include seeds, books and gardening tools. The average unit of sale was $44.
Selections: Monetary ranges, hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: List Locators & Managers, Roxanne Hatfield at 913-338-5055, ext. 241 or [email protected]
IN THE NEWS
People in the News
Ann Bullock has been promoted to account manager for list management at Millard Group Inc. List properties Perkins will be responsible for include Architectural Digest, Bon Appetit, Cond
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