* Medical Professionals from Strategic Research Institute
* Make Life Easier Catalog Buyers
* ICOM Aching Joints Reliefbase
* Garnet Hill Families
* Signatures PIP
* Crossings Book Club Reactivation Ride-along
* PerformanceLink List Segments
* People in the News
NEW LISTS
Medical Professionals from Strategic Research Institute
The Strategic Research Institute has come out with four new lists. The largest one identifies 17,578 medical professionals. Those listed include doctors, nurses, dentists and medical technicians. These individuals are attendees or prospective attendees of industry conferences.. The average unit of sale was $1,200. The sources are direct mail (75%) and e-mail (25%).
Selections: Gender, telephone numbers, recency, job function/title, state/SCF/ZIP
Price: $150/M
Contact: Statlistics, Stacy Nester at 203-778-8700, ext. 109 or [email protected]
Make Life Easier Catalog Buyers
Starcrest Products of California Inc. recently launched Make Life Easier Catalog Buyers, a list with 210,642 buyers from the last 12 months. This is an audience of men and women 55 or older. These consumers spent an average of $50 for home safety, gardening and personal care products. Sales were generated via direct mail.
Selections: Dollar amount spent (ranges), hotlines, credit card buyers, gender, multibuyers, new-to-file, state/SCF/ZIP
Price: $95/M
Contact: 21st Century Marketing Inc., Susan Lillie at 631-306-5233, or [email protected] and Ginny Schaefer at 631-306-5251 or [email protected]
ICOM Aching Joints Reliefbase
A total of 171,745 names from the last 12 months are offered on the ICOM Aching Joints Reliefbase. This is a list of people who subscribed to health-related newsletters. These men (30%) and women (70%) filled out direct mail questionnaires from TargetSource.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $120/M
Contact: Macromark Inc. Mary Ellen Meyer at 845-230-6300, ext. 324 or [email protected]
Garnet Hill Families
Some 370,000 families with children have been assembled for the Garnet Hill Families file. This data has been enhanced. The average unit of sale was $150 generated from Garnet Hill bedding and home furnishings catalogs. Women made 85% of these purchases.
Selections: Z-24 enhanced, demographics, recency, gender, dollar amount, product type, household income, age, state/SCF/ZIP
Price: $120/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Mel Ferry at 603-924-9262, ext. 2420 or [email protected]
NEW INSERT MEDIA
Signatures PIP
Starcrest Products of California Inc. recently introduced several package insert programs. Among them is the Signatures PIP. It reaches primarily women who spent $8 to $69 on gifts, accessories and decorating items. A maximum of eight inserts per package will be accepted. Inserts can be as large as 5-1/2 to 8-1/2 inches, weighing no more than .25 ounce.
Price: $49/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or [email protected]
Crossings Book Club Reactivation Ride-along
Approximately 2.8 million pieces will be mailed annually to former members of Doubleday Entertainment’s Crossings Book Club. This ride-along program targets club members who fulfilled purchase commitments and left the club in good standing. Only one insert per package will be accepted. Inserts must be between 4 by 6 inches and 5-1/2 by 8-1/2 inches, weighing no more than .25 ounce.
Price: $50/M
Contact: Singer Direct Inc., Sandra Roscoe at 914-472-8819 or [email protected]
COOPERATIVE DATABASES
PerformanceLink List Segments
Engineering, human resources and accounting professionals are named on separate lists derived from the PerformanceLink database. Counts for these files range from 146,636 to 924,008. Direct mail is the source and no telemarketing is allowed.
Selections: Hotlines, adult’s/child’s age, business/home address, ethnicity, gender, job function/title, marital status, multibuyer, multichannel buyer, number of employees, price point ranges, product, sales volume, women business owners, years in business, state/SCF/ZIP
Price: $125/M
Contact: ALC Data Management, Mark Hammer at 609-580-2562 or [email protected]
IN THE NEWS
People in the News
Mark Bridges, vice president and director for Mokrynskidirect’s international division, has been named as international direct marketer of the year by the Direct Marketing Association’s International Council.
Network
