* Rug Hooking/Wildfowl Carving
* Macintosh Technical Database
* Every Day With Rachael Ray
* HR Solutions Today
* Ascend Media Business Executive Master File
* Mega Statistical Modeling
* Nextmark Receives Patent for Database Process
* Laurie DeLuca Leaves Singer to Form SMD Media Services
* Clarification
LISTS UNDER NEW MANAGEMENT
Rug Hooking/Wildfowl Carving
Stackpole Inc. has chosen Lake Group Media Inc. to manage two magazine circulation lists. Wildfowl Carving Magazine is the larger file with 14,952 subscribers. The Rug Hooking Magazine list consists of 11,091 subscribers. Chilcutt Direct Marketing formerly managed these files.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., Mark Green at 914-925-2475 or [email protected]
Macintosh Technical Database
Xplain Corp. has appointed Walter Karl Inc. to manage the Macintosh Technical database. It’s comprised of 97,241 buyers of Macintosh products. Individuals on this file include programmers, network administrators and other information technology professionals. Worldata was the prior list manager.
Selections: Job title, sales volume, number of employees, industry, home office, state/SCF/ZIP
Price: $125/M
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or [email protected] and Dolores Broderick at 845-732-7063 or [email protected]
NEW LISTS
Every Day With Rachael Ray
Reader’s Digest Association Inc. has released a list of 320,000 subscribers to Every Day With Rachael Ray, a new food and lifestyle magazine launched in October 2005. Subscribers’ median income is $73,000. No telemarketing is allowed.
Selections: Direct-to-publisher, gender, Internet, paid, renewals, source, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Susan Packard at 609-580-2785 or [email protected]
HR Solutions Today
Field Media Inc. has released a list of small businesses that opted-in the HR Solutions Today postal master file. This is a list of 102,000 newsletter subscribers. Most also purchased books related to their business, paying on average $35. No telemarketing is allowed.
Selections: Hotlines, gender, job title, number of employees, sales volume, SIC code, years in business, state/SCF/ZIP
Price: $120/M
Contact: Direct Partner Solutions Inc., Patti Pierce at 678-762-9869, ext. 221 or [email protected]
Ascend Media Business Executive Master File
More than 259,000 food service and 279,000 health industry professionals are available on the Ascend Media Business Executive master file. Postal, telemarketing and e-mail records are available. This data is derived from more than 40 controlled circulation publications, including food, beverage and packing industry publications from its affiliate Stagnito Communications.
Selections: Gender, job title, business, number of employees, sales volume, SIC code, omit publication, state/SCF/ZIP
Price: $125/M (post file); $175/M (telemarketing file)
Contact: Statlistics, Brian Manning at 203-778-8700, ext. 139 or [email protected]
Mega Statistical Modeling
More than 25 million names from the last six months are available on the Mega Statistical Modeling list. The data assembled for this file includes new movers, new mail order buyers and new credit cardholders. Warranty cards are another source.
Selections: Age, credit card, dwelling, ethnicity, gender, homeowner, home value, income, length of residence, mail order, marital status, religion, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
IN THE NEWS
Nextmark Receives Patent for Database Process
Nextmark Inc. has been awarded a U.S. patent for a database management process that standardizes how databases are configured for storing prospecting lists.
The inventors of this “business process” are Nextmark’s president Joseph T. Pych and James T. Ford, a former database architect at Nextmark.
“We applied for a patent in 2000 and it took six years to get it,” said Pych.
The technology standardizes common data elements such as address, age and gender. It automatically creates additional data fields for storing more unique information, which is normally lost when two or more files are combined.
Large databases with homogenous structures do not support all the disparate data, particularly cooperative database which have so many data sources, according to Pych.
Data typically gets lost when there’s no designated data field to capture information or due to coding problems, he said. Nextmark’s patented process is designed to overcome this problem by creating additional fields while the data is being downloaded.
Nextmark is looking to form partnerships with list service bureaus interested in using its patented process or software developed by Nextmark for database management.
The company has additional patents pending approval.
Laurie DeLuca Leaves Singer to Form SMD Media Services
Laurie DeLuca has formed SMD Media Services Inc., a new list and insert media management firm located in Mohegan Lake, NY.
Earlier this month, DeLuca gave up her position as vice president of insert management at Singer Direct Inc., where she worked since February 2005. Her 11 years of list and insert media management experience mainly involves catalogers.
Two accounts for catalog blow-in and package insert programs from Taylor Gifts and Heartland America will be following DeLuca. The Taylor Gifts’ appointment is effective July 7 and the Heartland America account management account is effective July 1, she said.
SMD Media is located at 3147 E. Main St., Mohegan Lake, NY 10547. DeLuca can be reached at 845-526-2209 or [email protected]
Clarification
The Edweek.org list includes members who registered for free and paid members (Listline, June 13).
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