* MacTech Magazine
* Reinvention Nation
* Cable TV Children’s Product Buyers
* Christian Music Planet
* Chief Financial Officers
* Reiman Book Buyers PIP
* Crafter’s Choice Reactivation Ride-along
* PerformanceLink Files
LISTS UNDER NEW MANAGEMENT
MacTech Magazine
Xplain Corp. tapped Walter Karl Inc. to manage MacTech’s file of 51,557 subscribers. The magazine covers network administration, technology, programming and hardware. Worldata was the former manager.
Selections: Job title, sales volume, number of employees, industry, state/SCF/ZIP
Price: $135/M
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or [email protected] and Dolores Broderick at 845-732-7063 or [email protected]
NEW LISTS
Reinvention Nation
Reinvention Nation is a list of more than 2.3 million consumers who reportedly take self-improvement serious by exercising, attending seminars and listening to self-improvement tapes. The unit of sale ranged as high as $125. Sources include direct response TV, catalogs, space advertising and magazine subscriptions.
Selections: Age, credit card buyers, demographic, ethnicity, gender, homeowner, income, length of residence, lifestyle, mail order buyers, monthly hotline, occupation, telephone numbers, teenagers, self-improvement books and tapes, videos and DVDs, magazine subscribers, book buyers, weight-loss group members, Christian self-help groups, financial planning, new phone connections, new credit cardholders, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
Cable TV Children’s Product Buyers
Some 218,147 individuals who responded to infomercials are identified. The unit of sale ranged from $25 to more than $150. The monthly hotline averages 9,000 names.
Selections: Gender, age, presence of children, state/SCF/ZIP
Price: $90/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
Christian Music Planet
The EMF Broadcasting radio ministry is offering a file of 21,000 subscribers to Christian Music Planet magazine. Approximately 10,000 active and 11,000 former subs are listed; 75% are women.
Selections: Hotline, state/SCF/ZIP
Price: $95/M
Contact: Direct Partner Solutions Inc., Patti Pierce at 678-762-9869, ext. 221 or [email protected]
NEW COMPILED LISTS
Chief Financial Officers
The 32,840-name Chief Financial Officers list is derived from multiple sources. These include government registrations, trade and business groups, manufacturing and business directories, chambers of commerce, the Small Business Administration and business publications.
Selections: Gender, max per site, SIC codes, number of employees, sales volume, telephone numbers, state/SCF/ZIP
Price: $70/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]
NEW INSERT MEDIA
Reiman Book Buyers PIP
This program kicks off in September. More than 2.3 million packages a year are expected to ship. Eighty-seven percent of customers are women. A maximum of 12 inserts will be placed in an envelope and included with book shipments. Inserts must be between 3-1/2 by 5-1/2 inches to 5-1/2 to 8-1/2 inches. The maximum weight is a quarter ounce.
Selections: State/SCF/ZIP
Price: $60/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or [email protected] and Michele Pontoriero at 203-532-2426 or [email protected]
Crafter’s Choice Reactivation Ride-along
Doubleday Entertainment’s Crafter’s Choice Reactivation ride-along is one of several such programs to come on the market. Like the others, it targets club members who fulfilled purchase commitments and left the club in good standing. An estimated 3.6 million packages are scheduled to be mailed. Only one insert per package will be accepted. Inserts must be between 3-1/2 by 5-1/2 inches to 5-1/2 by 8-1/2 inches, and weigh no more than a quarter ounce.
Price: $50/M
Contact: Singer Direct Inc., Sandra Roscoe at 914-472-8819 or [email protected]
COOPERATIVE DATABASES
PerformanceLink Files
Seventeen separate lists, including a master file with 33.7 million names, are available from the just-launched PerformanceLink cooperative database. Information for this database comes from more than 80 direct marketers, including many who don’t participate in any other co-ops. Among the participants are The American Prospect, Artistic Direct, J.C. Whitney, John Wiley/Jossey-Bass, Smart Money, the Society for Manufacturing Engineers and The Wall Street Journal. The data has been merged and tagged for duplication and multibuyer incidence at American List Counsel’s service bureau DataCentrix, which built the database. Selection by source is not permitted.
Selections: Hotlines, adult’s/child’s age, business/home address, ethnicity, gender, job function/title, marital status, multibuyer, multichannel buyer, number of employees, price point ranges, product, sales volume, women business owners, years in business, state/SCF/ZIP
Price: $100/M (master file)
Contact: ALC Data Management, Mark Hammer at 609-580-2562 or [email protected]
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