* Peter Li Education Magazine Files
* CFO Magazine Postal
* Herbal Therapy for Serious Illness
* American Thunder Magazine
* Penn Herb
* Barbers and Cosmetologists
* Boogie Woogie Bugle Boy
LISTS UNDER NEW MANAGEMENT
Peter Li Education Magazine Files
The Peter Li Education Group has retained Statlistics to oversee management of several magazine files, including Catechist; Today’s Catholic Teacher; College Planning and Management; and School Planning and Management. The largest file with 48,131 active subscribers and 6,951 e-mail addresses, School Planning and Management Magazine targets school district decision-makers, architects, engineers and construction managers involved in the education market. The counts for the other postal files range from 9,170 to 27,019. The College Planning and Management Magazine file also includes an e-mail segment with 4,556 records. This magazine reaches professionals responsible for running the business side of a university or college, including construction managers. The other two files reach religious educators. The publisher previously managed these lists in-house.
Selections: Title, enrollment, state/SCF/ZIP
Sample usage: American Magazine, Ave Maria Press, Catechist Connection, Catholic News Service, Foreign Policy, Heartbeats Catalog, Intervarsity Press, Liturgical Catechesis Magazine, National Pro-Life Alliance, Random House/Anchor Bible Dictionary, Silver Burdett & Ginn, University of Notre Dame, Vision Video, William Sadlier, Xerox (Catechist): Action Computers, Ameristar Fence Co., C&H Distributors, Clemson University, Crestline, Karen McCain Design, Identicard Systems, Marketing General, National Safety Counsel, New Pig Corp., National Technology Transfer, PeopleSoft, Thompson Publishing, Turner Construction, Verdin Corp., Xerox (College Planning); A.M. Leonard, Air Quality Service, Center Marketing, Cisco Systems Inc., Coastal Construction Products, Cumminc Allison, Global Computer, Holophane, Metalcraft Inc., Nature Watch, Performance Institute, Wenger Corp (School Planning); Catholic Bishops of Northern Alaska, Gain Inc., Homeroom, International Masters Publications, International Reading Association, Mailings Clearing House, Positive Promotions, Sunburst Technology (Today’s Catholic Teacher)
Price: $115/M to $140/M (postal base)
Contact: Statlistics, Marge Fernbach at 203-778-8700, ext. 136 or [email protected]
CFO Magazine Postal
CFO Publishing Corp. has consolidated its list management at MeritDirect. Effective June 1, MeritDirect LLC will oversee the CFO Magazine postal file with 450,000 active subscribers. In addition, CFO Magazine Technology Master File, a new-to-market list identifying technology professionals has been launched with 35,536 records. Merit has handled the 64,453-record CFO e-mail list since April 2003. Lake Group Media Inc. has been managing the postal file.
Selections: state/SCF/ZIP
Sample usage: American Management Association, Aspen Publishers, BNA Software, Bank of America, Business Week, Columbia University, Dow Jones, Fortune Magazine, Harvard Business Review, Lorman, Microsoft Business Solutions, Office Depot, OfficeMax, Oriental Trading Co., Pitney Bowes, Xerox
Price: $160/M (postal records): $175/M (master file)
Contact: MeritDirect LLC, Chris Blohm at 914-368-1031 or [email protected]
Herbal Therapy for Serious Illness
Lake Group Media Inc. has assumed management of the Herbal Therapy for Serious Illness list, formerly known as the Newsletter of Advanced Natural Therapies. A total of 87,058 active buyers and subscribers, as well as 94,617 former subscribers are identified. Direct mail is the source of these $90 annual subscriptions. MKTG Services was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Bioenergy Nutrients Inc., Healthsmart Vitamins, Healthwatchers Systems, Instant Improvements, Life Science Institute, Phillips Publishing Inc., Prentice-Hall Inc., Red Cooper, Rodale Press Inc., Soundview Publications, Swanson Health Products, Tabaks Health Products, Vita Mix, Wall Street Underground, Weiss Publishing
Price: $135/M (subscribers/buyers)
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
NEW LISTS
American Thunder Magazine
American Thunder Magazine — a new car racing title launched in spring 2004 — has released a list of 191,178 subscribers from the last 12 months. Subscribers are typically young married men who are homeowners. The sources are 90% direct mail and 10% Internet.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Penn Herb
The Penn Herb Co. Ltd. list of herb, vitamin and health remedy buyers has become available. These 14,837 last-12-month and 25,824 last-24-month catalog and Internet buyers spent an average of $54 per order. A segment with 19,667 catalog requesters from the last 12 months is also available. Sixty-five percent of these individuals are women.
Selections: Gender, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Barbers and Cosmetologists
Direct mail and telemarketing are the sources for the new-to-market Barbers and Cosmetologists in the U.S.A. file. Cosmetologists comprise the largest segment with 651,615 names, followed by manicurists with 166,694 names, then 58,293 barbers. These men and women paid fees for state licenses. California, Florida and Pennsylvania have the largest counts.
Selections: Gender, work type, state/SCF/ZIP
Price: $100/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or [email protected]
Boogie Woogie Bugle Boy
A direct mail-generated list of retired military personnel with nearly 1.4 million names was recently launched. The Boogie Bugle Boy Retired Military file provides home addresses. This list features men and women who served in all branches of the military, including the U.S. Coast Guard.
Selections: Gender, branch of service, age, congressional district, state/SCF/ZIP
Price: $195/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532, ext. 18 or [email protected]
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