* Dow Jones Telemarketing
* MovieGoods Buyers
* Open Enterprise Trends
* AEMC Financial Lists
* Time Style and Design
* James Direct Merchandise
* United Soccer Academy
* Tying the Knot
NEW LISTS
Dow Jones Telemarketing
Dow Jones & Co. has a 846,057-name file for telemarketing offers. It identifies current and former subscribers of The Wall Street Journal and Barron’s. The average annual income of those listed is $262,000.
Selections: Business/industry type, lead generation, sales volume, hotlines, state/SCF/ZIP
Price: $200/M
Contact: ALC Data Management, Dennis Malaspina at 609-580-2944 or [email protected]
MovieGoods Buyers
MovieGoods Inc. is offering a list of 40,000 buyers from the last 12 months and more than 85,000 from the last 24 months. Those identified purchased movie memorabilia — posters, photographs, lobby cards, books and collectible magazine covers. The average unit of sale was $50. These records were derived from the MovieGoods.com Web site. The source for 90% of the names was the Internet; paid online search accounted for the rest. This file is not available for “last chance” or other promotional response-generation offers.
Selections: State/SCF/ZIP
Price: $105/M (last-12-month buyers)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Open Enterprise Trends
Enterprise Developers News LLC’s list of 50,611 subscribers to Open Enterprise Trends magazine includes 48,298 e-mail addresses. The publication targets information technology executives. California has the largest name count, followed by New York, New Jersey and Massachusetts.
Selections: State/SCF
Price: $185/M (postal records); $275/M (e-mail records)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or [email protected]
AEMC Financial Lists
Three financial files have been assembled as part of the new America’s Emerging Middle Class list group. Some 713,465 records are on the AEMC Auto, Home and Personal Loan Applicants list. Other files identify financial products/book buyers and unsecured catalog credit card applicants (counts are 450,000 and 722,718 records, respectively). Sources include the Internet, space ads, TV and direct mail .
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $90/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
Time Style and Design
Time Inc. recently brought out a list of 550,000 targeted subscribers to Time magazine’s special style and design edition. This issue is mailed four times a year. Records were chosen based on yearly income and interest in fashion, style and design. Women comprise 70% of this audience. Their median age is 44, annual household income $121,900.
Selections: Hotlines, gender, source, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Christopher Goodwin at 603-924-9262, ext. 2125 or [email protected]
James Direct Merchandise
Names of those who paid approximately $25 for electronic products have been gathered on the James Direct Merchandise buyers file. The first quarter count was 12,726. Products sold included atomic clocks and wristwatches, air ionizers and flashlights. Space advertising, direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
United Soccer Academy
The United Soccer Academy Inc. offers a list of 26,545 soccer training camp participants. The sources are direct mail and the Internet.
Selections: Monthly hotline, state/SCF/ZIP
Price: $115/M
Contact: SanMar Associates Inc., Maryl Bogge at 201-262-7340 or [email protected]
NEW COMPILED LISTS
Tying the Knot
Newlyweds self-identified from online surveys are compiled on Tying the Knot. Forty percent of the 327,459 men and women listed indicated that they planned to buy a home within the next 12 months.
Selections: Hotlines, adult’s/child’s age, gender, credit card buyers, ethnicity, income, insurance, mail order buyers, state/SCF/ZIP
Price: $90/M
Contact: ListSolutions, Sandy Ostrander at 732-967-1516 or [email protected] (mailto:[email protected])
Network
