* Packer Plus
* FAO Schwarz Enhanced Buyers
* Pet Doors USA
* Coast-to-Coast Baseball
* Decorative Home
* United Kingdom Cruise Enthusiasts
* Alternative and Natural Remedies
* RADB Ethnic America
* Gardens Alive
LISTS UNDER NEW MANAGEMENT
Packer Plus
The Packer Plus magazine list recently returned to the market under new management at Mal Dunn Associates Inc. This is a list of 17,600 subscribers who are fans of the Green Bay Packers football team. Most are men, typically age 35 to 65, with annual household income of more than $50,000. The list was pulled off the market Feb. 2 when Listworks Corp. closed.
Selections: State/SCF/ZIP
Sample usage: Sports Illustrated
Price: $110/M
Contact: Mal Dunn Associates Inc., Ken Gallagher at 845-278-1200, ext. 334 or [email protected]
NEW LISTS
FAO Schwarz Enhanced Buyers
An enhanced list of 58,515 FAO Schwarz catalog and Web site customers from the last 12 months is available. The average unit of sale for these toy purchases was $150. The list owner does not approve “last chance” and other promotional offers, sweepstakes, or offers that capture minors’ names. The sources are direct mail (70%) and Internet (30%).
Selections: Gender, dollar amount spent (ranges), multibuyers, Internet buyers, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Pet Doors USA
The Pet Doors USA catalog’s customer list is back on the list rental market. Some 8,123 buyers and 12,010 inquirers from the last 12 months are identified. The catalog features dog and cat doors for home installation ranging from $20 to several hundred dollars. The average unit of sale was $105. Most customers are women, average age 45, with an average annual income of $56,000.
Selections: Gender, state/SCF/ZIP
Price: $95/M (buyers)
Contact: List Locators & Managers Inc., Roxanne Hatfield at 913-338-5055, ext. 241 or [email protected]
Coast-to-Coast Baseball
Coast-to-Coast Amateur Athletics has a file of 17,856 high school students who participated in baseball training camps in the Southwest United States and Puerto Rico. The camps run from two to six weeks and are attended by college baseball coaches and recruiters. Ninety percent of those listed are men. The sources are direct mail, the Internet, referrals and data gathered during recruitment networking at high schools.
Selections: Monthly hotline, state/SCF/ZIP
Price: $105/M
Contact: SanMar Associates Inc., Maryl Bogge at 201-262-7340, ext. 3 or [email protected]
Decorative Home
A variety of decorating preferences have been segmented from the Modus Vivendi database to develop the Decorative Home list. These 3.8 million records are based on statistical modeling and predictive scoring. Large segments are available for basic furnishings, bed and bath, and kitchen and home office, among others. Data is derived from direct mail, online surveys and subscriptions.
Selections: Hotlines, telephone numbers, age, income, credit card, interests, state/SCF/ZIP
Price: $65/M
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected] and Loren Worley at 800-684-2180, ext. 210 or [email protected]
NEW COMPILED LISTS
United Kingdom Cruise Enthusiasts
A list of prospects for oceangoing cruises to the United Kingdom and Ireland is available from Thomas, Townsend & Kent, a market research firm that compiles data from online surveys at Web sites such as Lux-cruise.com. These 145,809 e-mail addresses represent a new list segment within TTK’s Affluent Americans database. In addition, 47,521 postal records can be rented. More than 50% of these individuals plan to take a cruise before the end of this year. Most of those listed have a yearly household income above $100,000.
Selections: Destination interest (England, Wales, Scotland, Ireland), behavior, hotline, income, gender, presence of children, state/SCF/ZIP
Price: $100/M (postal or e-mail records)
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-650-7776 or [email protected]
Alternative and Natural Remedies
This list identifies some 132,652 health-conscious consumers at their home addresses. They filled out online surveys in exchange for information on herbal remedies, acupuncture, chiropractic treatment, massage and aromatherapy.
Selections: Quarterly hotline, age, ailment, credit card type, donor, ethnicity, gender, state/SCF/ZIP
Price: $90/M
Contact: ListSolutions, Sandy Ostrander at 732-967-1516 or [email protected]
SPECIALS!
RADB Ethnic America
A 20% discount off the rental price of ethnic household information from the Real America database is now available. The database contains roughly 78 million records. Contact MKTG Services, Sandy Hurst at 215-968-5020, ext. 131 or [email protected] and Patti Pierce at 678-942-2936 or [email protected]
Gardens Alive
Half-price selects from the Gardens Alive file are available for non-catalog test offers. Orders must be placed before June 15. Contact ALC Data Management, Tom McCulloh at 914-524-5238 or [email protected]