* Shopsmith Catalog
* Municipal Government Executives
* Traveling Singles
* Extensze Male Supplement
* Princeton Executive Licensed Professionals
* Fairways and Greens Golfers
* Truck and SUV Owners E-mail
* Cornerstone Reorganizes List and DB Groups
* People in the News
LISTS UNDER NEW MANAGEMENT
Shopsmith Catalog
Shopsmith Inc. has tapped Estee Marketing Group Inc. to manage the Shopsmith catalog’s lists naming 51,634 buyers from the last 12 months; 92,724 from the last 24 months; and various files of inquirers. Buyers spent an average of $80 for woodworking tools. Ninety-two percent of customers are men. The sources are direct mail and in-person demonstrations. Names and Addresses Inc. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: August Home, North American Affinity Club, Oreck, Oxmoor, Tool Crib, Van Dykes, Woodworkers Supply
Price: $95/M (last-24-month buyers)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Municipal Government Executives
Carroll Publishing recently appointed Chessie Lists Inc. to oversee several reissued directory lists derived from telemarketing and direct mail data. Among the latest are the 64,084-name Municipal Government Executives file, which includes elected, appointed and other career professionals who work in 7,900 cities and towns nationwide. Other files identify executives who work for county, state and federal government agencies. Statlistics was the previous manager.
Selections: Gender, officials, job function, management level, party, population, max per site, telephone numbers, state/SCF/ZIP
Price: $135/M
Contact: Chessie Lists Inc., Shawn Buettner at 301-680-3633, ext. 110 or [email protected]
NEW LISTS
Traveling Singles
Catalog, retail and online transaction data was assembled, along with both direct mail and online survey data, to build the Traveling Singles list. More than 7.5 million records are offered. These individuals’ median age is 29. They earn approximately $40,000 a year.
Selections: Frequent flyers, bankcard holders, age, income, gender, homeowners, apparel shoppers, pet owners, online shoppers, ethnicity, monthly hotline, mail order buyer category, magazine subscribers, sports/music interests, investors, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
Extensze Male Supplement
Some 85,810 who purchased a men’s potency product are named on the Extensze Male Supplement TV Buyers file. Those listed responded to a 30-minute infomercial in February and March.
Selections: State/SCF/ZIP
Price: $120/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
Princeton Executive Licensed Professionals
Direct mail is the source of the recently introduced Princeton Executive Licensed Professionals list. These 2.8 million records identify men and women in various professions, including doctors, nurses, dentists, attorneys, architects and accountants. Home addresses are provided. Roughly a third of those named are women.
Selections: Gender, state/SCF/ZIP
Price: $75M
Contact: George-Mann Associates Inc., Ilene Schein at 732-303-0252, ext. 200 or [email protected]
Fairways and Greens Golfers
Married homeowners who ranked golf as their favorite sport are listed on the Fairways and Greens Golfers file. Data for more than 1.1 million individuals were gathered from direct mail, Internet, product rebate and warranty forms. The median age of these golfers is 46; median income $73,900.
Selections: Hotlines, gender, age, income, credit cards, homeowners, state/SCF/ZIP
Price: $95/M
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or [email protected] and Michelle McCarthy at 608-837-4343 or [email protected]
Truck and SUV Owners E-mail
The names of truck and sports utility vehicle owners were gathered from multiple sources of Web site registrations and e-mail to create the Truck and SUV Owners e-mail list. A total of 100,007 records from the last 12 months are available.
Selections: Quarterly hotline, age, lifestyle interests, marital status, homeowners, household income, gender, children by age, mail order buyers, length of residence, state/SCF/ZIP
Price: $150/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]
CANADIAN LIST NEWS
Cornerstone Reorganizes List and DB Groups
The Cornerstone Group of Companies, Toronto, recently named three executives to fill newly created positions and to oversee a reorganized corporate structure in anticipation of growth. Three senior vice presidents who previously headed separate operating divisions have been promoted to new corporate-level positions. Bob Coles was named chief operating officer; Justin Webb chief business development officer; and Don Lange chief marketing officer. “We’re setting ourselves up for explosive growth,” said Lange. The company plans to hire many new people and by year’s end will have more than 500 employees, he said. Previously separate divisions have been integrated to form a list group that will concentrate on providing services for customer prospecting. Its new database group will focus on customer relationship management and services for larger clients. The list and database groups are each comprised of four business units. Cornerstone’s list group will provide list management, brokerage and processing services in addition to data products. The new database group will handle fundraising, publishing, production and marketing database services.
IN THE NEWS
People in the News
Connie Minnaugh and Traci Scofield have been promoted from account managers to account executives at Statlistics, Danbury, CT.
Network
