* Euromoney
* Advanced Nutritional Products
* Pink Collar Professionals
* 10KScholarship.com
* RIA/WG&L Corporate Governance
* Global Financial Services Master File
* Sportif Enhanced Master File
* Business Week Taps Lake Group
LISTS UNDER NEW MANAGEMENT
Euromoney
Statlistics has been appointed to manage postal and e-mail lists for the publisher and conference producer Euromoney PLC. The Euromoney PLC Executive Global Master File contains 519,190 postal records. The corresponding e-mail file contains 205,389 records. These individuals have purchased books, magazine or newsletter subscriptions, attended conferences or seminars. The average unit of sale is $560. Kroll Direct Marketing Inc. previously handled these records.
Selections: Country, industry, region, occupation, job function, business/industry, area of interest, specialty, SIC codes, company size, sales volume,
Sample usage: American Express, Aspen Publishing, Digital Fuel, Ericson Publishing, HSM Group, Institute for International Research, Light Reading, NASD, Oxford Club, Platts, RIA/Thomson, Stanford University, Strategic Research Institute, University of Chicago
Price: $250/M (postal records); $300/M (e-mail records)
Contact: Statlistics, Marge Fernbach at 203-778-8700, ext. 136 or [email protected] (postal file); and Dolores Broderick at 203-778-8700, ext. 112 or [email protected] (e-mail file)
Advanced Nutritional Products
Listdata Management Services Inc. was recently named manager of the Advanced Nutritional Products list. It names 767,607 men and women who purchased dietary supplements via direct mail. The unit of sale ranges from $30 to $200. The average order is $73. Macromark was the prior list manager.
Selections: Quarterly hotline, age, gender, income, telephone numbers, enhancements, state/SCF/ZIP
Sample usage: Dr. Knoll Products, Francois Legrand, Health News, Cambridge Research Labs, BIO-Genetics, E-Anti-Aging, Soundview Publications, Kozinski Institute
Price: $110/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
NEW LISTS
Pink Collar Professionals
A universe identifying professional women called Pink Collar Professionals was launched on Wednesday. This list contains more than 5.6 million names. Numerous occupation category selects are available. The sources include public records, newspaper clippings, filings from nonprofit organizations, professional associations, membership rosters and census data.
Selections: Monthly hotline, business owners, business professionals, executives in upper/middle management, restaurant and catering, customer service reps, hospitality and hotel, day care owners, health services, teachers, nurses, computer/information technology/management information systems, office administration, secretarial, paralegals and law, credit card buyers, demographic, household income, job function/title, mail order buyers, occupation, telephone numbers, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]
10KScholarship.com
FreeScholarshipGuide Inc. has released a list of 578,175 registered users of the Web site 10KScholarship.com. Three-quarters of the individuals on this file are men. Those who register are entered in a contest to win a $10,000 scholarship. The site also includes promotions from consumer products advertisers.
Selections: Gender, state/SCF/ZIP
Price: $115/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
RIA/WG&L Corporate Governance
Thomson Corp. has released a list of customers who have purchased products from its RIA and WG&L financial publishing units. The RIA/WG&L Corporate Governance file identifies 26,884 buyers and subscribers. Products purchased include the Director’s Guide to Sarbanes-Oxley Compliance, How to Draft for Corporate Finance and Accountants Liability After Enron, among other titles. The unit of sale ranges from $200 to $500. The sources are direct mail, field sales and telemarketing.
Selections: Gender, business address, one per company, firm type, company size, multibuyers, state/SCF/ZIP
Price: $140/M
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or [email protected]
Global Financial Services Master File
Lists from several publishers of financial services directories have been combined to create the Global Financial Services Master File. It contains 104,018 unduplicated records. The sources include directory publishers such as Thomson and Richmond Law & Tax. The data is derived from direct mail, telephone and fax market research.
Selections: Contact name, sales volume, job function, industry, total assets, SIC code, company size, telephone/fax numbers, one per company, parent company, state/SCF/ZIP
Price: $252/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or [email protected]
Sportif Enhanced Master File
A master file consisting of buyers from the Waterfronts by Sportif and Aventura Clothing catalogs and the no longer published Sportif USA catalog has been assembled with overlaid enhanced data. This apparel buyers file has been enhanced with data from Experian’s Z-24 and CircBase databases. The count for the last 12 months is 48,551.
Selections: Demographics, age, income, presence of children up to age 3, Z-24 product categories, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., Tisha Tyler at 619-595-4801 or [email protected]
IN THE NEWS
Business Week Taps Lake Group
Lake Group Media Inc. has been appointed manager of Business Week’s Internet co-registration programs for lead generation. The program generates targeted pay-per-performance prospecting lists. E-mail, telephone and postal records are gathered online by offering incentives, such as free newsletters, trial offers, product discounts and coupons. Contact Lake Group Media Inc., Ryan Lake at 914-925-2434 or [email protected]
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