* American Business Network
* CLE Infomercial TV Buyers
* Tabak’s Spanish Buyers and Responders
* International Engineers at Work
* Spanish-Speaking DM Response Buyers
* Zone of Wealth
* PCMall and MacMall
* 45-Plus Market Postal/E-mail DB
* People in the News
NEW LISTS
American Business Network
More than 10 million businesses of all sizes are identified on the American Business Network file. The data available here is derived from trade shows and publications, newspaper clippings, public records and other sources.
Selections: Annual sales volume, business/industry type, size of company, max per company/site, hotlines, number of employees, SIC codes, new business, seminar attendees, trade show attendees/exhibitors, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]
CLE Infomercial TV Buyers
Data from more than 30 direct response TV sources was used to assemble the CLE Infomercial TV Buyers enhanced master file. More than 1.2 million records are available. The individuals listed responded to infomercials and other DRTV offers.
Selections: Monthly hotline telephone numbers, e-mail, credit card, age, dwelling type, gender, homeowners, income, length of residence, marital status, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Collins List Exchange, Melody Collins at 702-369-6015 or [email protected]
Tabak’s Spanish Buyers and Responders
This file names 23,586 Spanish-speaking consumers who spent an average of $35 for health products. A beauty products select will be offered later this year, according to the list manager. Direct mail is the sole source.
Selections: Diet products, potency products, hotlines, state/SCF/ZIP
Price: $105/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-293-8550, ext. 213 or [email protected]
International Engineers at Work
This is a list of 172,543 trade publication subscribers who attended international engineering trade shows. Among those named are information technology managers and individuals in charge of data management and telecommunications at architecture, engineering and construction firms.
Selections: Gender, SIC codes, telephone numbers, title, industry, size of company, state/SCF/ZIP
Price: $345/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]
Spanish-Speaking DM Response Buyers
Hispanic consumers who paid with credit cards when they responded to marketing offers are named on the Spanish-Speaking Direct Mail Response Buyers file. The count is 169,954. Offers included those for health and beauty products, apparel, audio and video, books and general merchandise.
Selections: State/SCF/ZIP
Price: $95/M
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600, ext. 217 or [email protected]
Zone of Wealth
The first quarter count for the Zone of Wealth opportunity seekers file is 8,000. Those named here paid $50 for the “Big Wealth” program, which reportedly helps participants generate income from home-based businesses. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
NEW SELECTS
PCMall and MacMall
The PCMall and MacMall catalog blow-in programs now offer geographic selects. The MacMall program is the larger, with 28.2 million catalogs mailed annually; PCMall sends out 15.2 million copies. Only one insert is blown in per catalog. Inserts for either program must be between 3-1/2 by 5 inches and 6 by 6 inches, weighing up to .10 ounce.
Selections: State/SCF/ZIP
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
COOPERATIVE DATABASES
45-Plus Market Postal/E-mail DB
The Mature Market Group, a division of J. Walter Thompson Worldwide, recently profiled and analyzed some of the 200 million records in the Datagence cooperative database to develop the 45-Plus Market postal and e-mail database. It contains 70.7 million records broken down by 22 selectable lifestyle segments. Numerous additional lifestyle, behavioral and transaction selects are offered within each segment for identifying, for example, empty nesters with high net worth or retirees who travel. Datagence’s sources include publishers, online retailers, catalogers, surveys and the Internet.
Selections: Empty nesters, boomer grandparents, retired couples, retired women/men, age ranges, married with children at home, married and no children, single working women/men, hotlines, homeowners, income, lifestyle, telephone numbers, state/SCF/ZIP
Price: $70/M
Contact: Datagence Inc., Kym Vance at 732-842-1001 or [email protected]
IN THE NEWS
People in the News
Michael Segreto has been promoted from account manager to account director of list management at Millard Group Inc. Segreto will be responsible for the Time Inc. account, working from Millard’s Darien, CT office.
Network
