* National Parks Conservation Association
* BizCirc.com
* Super Book Deals Enhanced Master File
* Custom Direct Self-Employed Enhanced
* Martha Stewart Living Omnimedia Master File
* Pederson Publishing Professionals
* Fantasy Sports
* Treasury of Health Secrets in Spanish
* Classified
LISTS UNDER NEW MANAGEMENT
National Parks Conservation Association
Lake Group Media Inc. recently assumed management of the National Parks Conservation Association’s list. Some 162,264 members and donors are named, including 108,219 from the last 12 months. The unit of sale ranged from $25 to $35. Direct mail is the source. Names in the News Inc. was the previous manager.
Selections: Hotlines, gender, state/SCF/ZIP
Sample usage: American Farmland Trust, American Indian Relief Council, American Red Cross, American Rivers, Appalachian Trail Conservancy, Blue Ridge Country, California State Parks Foundation, Chesapeake Bay Foundation, Colonial Williamsburg Foundation, Conservation Coalition, Conservative Coalition, Democratic Congressional Campaign, Habitat for Humanity, Lance Armstrong Foundation, National Arbor Day Foundation, National Audubon Society, National Trust for Historic Preservation, National Wildlife Federation, North American Affinity, Rails to Trails Conservancy, Recreation Equipment Inc., Smile Train, Smithsonian Institution
Price: $80/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected]
NEW LISTS
BizCirc.com
Numerous lists of trade magazine subscribers are available from BizCirc.com, an online subscription service for controlled-circulation publications. Postal, e-mail and telemarketing segments are offered. These include separate files for such categories as transportation and logistics (60,274), pharmaceutical publications (36,587) and information technology publications (105,546), to name just a few.
Selections: Hotlines, company name, job function/title, number of employees, telephone numbers, recency, SIC code, subscription classification, state/SCF/ZIP
Price: $170/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected]
Super Book Deals Enhanced Master File
Expert Trading Ltd. has a list of 489,256 online book buyers. Books sold run the gamut from architecture to zoology. The file is sourced from multiple Web sites such as SuperBookDeals.com.
Selections: Adult’s/child’s age range, donor categories, magazine subscriber categories, mail order buyer categories, home business indicator, homeowner/renter, income, mail order responder, marital status, presence of children, recency, interest, state/SCF/ZIP
Price: $95/M
Contact: Rickard List Marketing, Gerard Petrocelli (631-249-8710, ext. 118; [email protected]
Custom Direct Self-Employed Enhanced
The Custom Direct Megafile has been overlaid with Acxiom’s Infobase data to create this enhanced list. Some 52,794 buyers from the last 12 months are identified. The unit of sale ranges from $20 to $40 for checks, address labels and other personalized products. The sources are FSIs (70%), space advertising and package inserts.
Selections: Gender, occupation, adult’s/child’s age, presence/number of children, marital status, homeowner/renter, length of residence, income, mail order buyer/responder, home purchase amount/loan-to-value/market value, lifestyle, state/SCF/ZIP
Price: $110/M
Contact: Adrea Rubin Management Inc., Tom Mack (646-487-3783; [email protected]
Martha Stewart Living Omnimedia Master File
The names of nearly 2 million active subscribers are on this master file. Additional list segments include direct-to-publisher and direct mail-sold subs. This file includes readers of Martha Stewart Living, Everyday Food, Martha Stewart Weddings, Dr. Andrew Weil’s Self-Healing newsletter and other titles.
Selections: Hotlines, age, change of address, demographic, gender, income, lifestyle, source, state/SCF/ZIP
Price: $105/ br> Contact: Millard Group Inc., Donna Hamilton at 914-697-5808 or [email protected]
Pederson Publishing Professionals
This master file from Pederson Publishing is comprised of more than 2.4 million licensed healthcare professionals who work and consult with caregivers and their families. These paid subscribers and Web site users receive a monthly printed and online newsletter. Postal/e-mail addresses and telephone numbers are available.
Selections: Job title, gender, SIC code, state/SCF/ZIP
Price: $175/M (base)
Contact: Direct Partner Solutions Inc., Nonni Csoka (678-762-9869, ext. 231; [email protected]
Fantasy Sports
F+W Publications Inc. is offering a list of 12,045 subscribers to Fantasy Sports magazine, a quarterly for baseball and football enthusiasts. An average subscriber is a man earning $91,680 a year. The sources are agents (65%) and direct mail (35%).
Selections: Source, state/SCF/ZIP
Price: $95/M
Contact: MKTG Services, Kerry Fischette (215-867-4091; [email protected]
Treasury of Health Secrets in Spanish
Some 7,716 buyers of the Spanish language edition of “Treasury of Health Secrets” are listed here. Hotline names are expected to become available in May. The direct mail-generated unit of sale was $30.
Selections: Hotlines, gender, home/business address, state/SCF/ZIP
Price: $115/M
Contact: Bottom Line Lists, Amy Altmann (203-973-6222; [email protected]
CLASSIFIEDS
Classified
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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