* Farm Progress Files
* Lists of Engineers from OpenSystems Publishing
* Executive Solutions Business Master File
* Grant Search Assistant
* Biocentric Health Product Buyers
* Pro-Life Catholics
* HR Vendors Phone Book Directory
* Pieces of History
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Farm Progress Files
Names and Addresses Inc. has been chosen to manage several lists for Farm Progress Companies. The largest one is the USAgriculture master file comprised of 2 million farming and ranching business professionals who subscribe to some of the 20 state and regional magazines published by Farm Progress. The Farm Progress master file consists of 500,000 active subscribers. Separate files are available for Farm Progress Women, Farm Progress Magazine and Rural Life Magazine. Rickard List Marketing formerly managed these files.
Selections: Gender, age range, livestock, annual sales volume, income, acreage, truck/ATV/RV, Internet access, crop, equipment, telephone numbers, state/SCF/ZIP
Price: $85/M to $140/M
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or [email protected]
NEW LISTS
Lists of Engineers from OpenSystems Publishing
OpenSystems Publishing LLC has introduced eight e-mail lists of subscribers to magazines and e-mail newsletters and users of Web sites in the electronics industry. Each targets engineering professionals. Some specific files include Compact PCI and AdvancedTCA Systems (18,500 e-mail addresses). DSP-FPGA.com Resource Guide (16,000); and Embedded Computer Design (23,000). List rental agreements are required.
Selections: None offered
Price: $250/M (includes transmission fee)
Contact: Rubin Response Management Services Inc., Lauren Thorp at 847-619-9800, ext. 180 or [email protected]
Executive Solutions Business Master File
In excess of 19 million names have been assembled to launch the Executive Solutions Business master file. The file identifies executives in a wide range of industries. Numerous subfiles are available. These include Asian Business Owners and Executives, HR Professionals, IT Professionals and a Pharmacists master file. This data is derived from multiple sources, including trade publications and trade associations.
Selections: SIC code, number of employees, sales volume, job function/title business phone, state/SCF/ZIP
Price: $70/M
Contact: Direct Partner Solutions Inc., Herb Torgersen at 678-762-9869 or [email protected] and Brennan Holmes at 678-762-9869 or [email protected]
Grant Search Assistant
Some 1.5 million names from the last 12 months are available on the Grant Search Assistant file. These individuals responded to an Internet offers to receive information that explains how to apply for grants. The source is gassistant.com. The unit of sale is $50 per month.
Selections: Hotlines, age, gender, state/SCF/ZIP
Price: $85/M
Contact: Traffix Inc., Karen Goldfarb at 845-620-1212, ext. 209 or [email protected]
Biocentric Health Product Buyers
Biocentric Health Inc. has released a customer list with 15,000 names, including 8,230 from the first quarter. Many converted to continuity buyers. The average unit of sale was $83 for nutraceuticals. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
Pro-Life Catholics
A total of 8,318 donors are named on the Pro-Life Catholics list. These individuals responded to direct mail appeals in opposition to legal abortion.
Selections: State/SCF/ZIP
Price: $105/M
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or [email protected] and Rosanne Simmons at 973-283-3600 or [email protected]
NEW COMPILED LISTS
HR Vendors Phone Book Directory
Outcalt & Associates Inc. names 38,508 personnel executives on its HR Vendors Phone Book Directory list. Names are compiled from attendee rosters from state, regional and national conferences for human resources executives.
Selections: Telephone numbers, gender, state/SCF/ZIP
Price: $95/M (base)
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]
NEW SELECTS
Pieces of History
A multibuyer selection has been added to the Pieces of History list of military memorabilia buyers. The last-12-month count is 109,319. The average catalog unit of sale was $75. The sources are direct mail (40%) and space advertising (60%).
Additional selections: Aviation/military book buyers, US/foreign badges/medals, gift buyers, quarterly hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: Direct Network Inc., Guy Pascarello at 732-821-7090 or [email protected]
Short Cuts
McCarthy Media Group Inc. has changed the title for the just released NHD Boomer Nation master file to NHD American Baby Boomers master file.
Network
