* SmartScrubs
* American College of Clinical Pharmacy
* PostMasterDirect 90-Day Category Hotline
* Active Mailorder and AMO Girls
* LWW Health Sciences Database
* Movie Lovers
* SOATrends E-mail
* Berkeley Canadian Product Buyers
LISTS UNDER NEW MANAGEMENT
SmartScrubs
Healthcare industry apparel marketer SmartScrubs LLC has appointed Direct Media Inc. as its list manager. Nearly 75,000 last-12-month and 115,000 last-24-month buyers are available. Buyers include doctors, nurses, dentists, veterinarians, chiropractors and other healthcare professionals. The average unit of sale is $90. Fasano and Associates was the prior list manager.
Selections: Business address, sales volume, gender, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: Direct Media Inc., Julie Salles at 203-532-2492 or [email protected]
American College of Clinical Pharmacy
The American College of Clinical Pharmacy (ACCP) has picked Medical Marketing Service Inc. to manage its membership list, effective April 18. This list of 93,000 pharmacists and students is updated monthly. The ACCP has been managing its file in-house.
Selections: Practice location, interest area, practice and research network, state/SCF/ZIP
Price: $165/M
Contact: Medical Marketing Service Inc., Garth Elliot at 630-477-1541or [email protected]
NEW LISTS
PostMasterDirect 90-Day Category Hotline
Return Path Inc. has released the PostMasterDirect 90-Day Category Hotline, an e-mail database with records generated from more than 250 Web sites broken down into 40 hotline list categories. The categories reflect topics of interest to consumers who requested e-mail information during a 90-day period. The top five categories are consumer electronics, downloads, movies and entertainment, travel and leisure and college students. Counts for the various categories range from 45,163 for sports and recreation to 474,408 for free stuff.
Selections: Age, domain, gender, job title/function, country, state/SCF/ZIP
Price: $100/M
Contact: PostMasterDirect, Carrie Spafford at 212-625-1370, ext. 273 or [email protected]
Active Mailorder and AMO Girls
Active Mailorder has released a universe of 647,655 buyers generated from the Active Mailorder catalog and Web site targeting skateboarders and a list of 33,632 buyers from its AMO girls apparel division. Customers include teenagers and young adults. The average unit of sale for Active Mailorder is $90 and for AMO Girls $70. No telemarketing allowed.
Selections: state/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, Jeff Marchant at 609-580-2910 or [email protected]
LWW Health Sciences Database
Lippincott Williams & Wilkins has launched a Health Sciences Database containing 2.8 million records generated from direct mail. These individuals include physicians, nurses, specialized clinicians and students. They subscribed to journals or purchased books dealing with healthcare topics ranging from critical care to women’s health.
Selections: Business/home address, certification, specialty, gender, state/SCF/ZIP
Price: $105/M
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Movie Lovers
A postal list naming more than 5.3 million movie lovers has been assembled. This file identifies consumers who rented or purchased movies for viewing at home. It includes nearly 4 million mail order buyers. These individuals’ median age is 35; median income $40,000. The sources include direct mail and online lifestyle surveys; in addition to mail order, retail and online transactions.
Selections: Monthly hotline, age, income, children, ethnicity, electronics buyers, Internet connected, travelers, music/sports interests, book buyers, magazine subscribers, sweepstakes entrants, gender, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
SOATrends E-mail
The e-mail list of subscribers to SOATrends newsletter is supposed to be launched today. This file contains 20,265 records. The source of this list of technology architects and developers is the Internet.
Selections: Budget, job function, business/industry, state/SCF/ZIP
Price: $300/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
CANADIAN LIST NEWS
Berkeley Canadian Product Buyers
Berkeley Premium Nutraceuticals Inc. has released a list of 22,577 Canadian customers. The sources are direct response TV, direct mail and the Internet. The unit of sale for natural remedies and dietary supplements was $79.
Selections: Monthly hotline, gender, products, province
Price: $100/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
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