* TV Guide
* Arthritis Society Canadian
* Imperial Automation Technologies
* 2.0 Impaired Vision
* Opportunity Seekers Applying for Government Grants
* WebStyles Travel Sweeps Responders
* DCU Personal Checks PIP
* Introducing Todd Schwartz at 21st Century Marketing
LISTS UNDER NEW MANAGEMENT
TV Guide
Worldata assumes management of TV Guide’s list on April 1. The magazine has more than 3 million active subscribers, including 2.3 million last-12-month subscribers. More than 40 lifestyle interest categories can be selected. Millard Group Inc. last managed this file.
Selections: Adult’s/child’s age, income, gender, hotlines, lifestyle, source, state/SCF/ZIP
Sample usage: Good Housekeeping, Redbook, People, Harriet Carter Gifts, Memorial Sloan-Kettering Cancer Center, American Lung Association
Price: $100/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176); [email protected]
Arthritis Society Canadian
The Arthritis Society has chosen RMI Direct Marketing Inc. to represent its donor file. Names of contributors from the last 12-, 18- and 24 months are available. The last-12-month count is 37,138. This Canadian organization hasn’t had its list on the market in many years.
Selections: Province
Price: (list exchanges only)
Contact: RMI Direct Marketing Inc., Valerie Moffett (203-825-4623); [email protected]
NEW LISTS
Imperial Automation Technologies
Six postal and e-mail files have been released from Imperial Automation Technologies Inc. Its master files offer 485,682 postal and 40,322 e-mail addresses. These target engineers, technicians, electrician and others involved in technology operations, maintenance and safety. Additional files reach professionals involved with automation and control systems, energy, manufacturing and production management. Counts for these range from 28,038 to 334,889. Sources include controlled circulation publications, on-site training and conference registrations.
Selections: Job function/title, max per company/sites, number of employees, telephone numbers, SIC code, state/SCF/ZIP
Price: $160/M (most files)
Contact: MeritDirect, Mike Soltis (914-368-1025); [email protected]
2.0 Impaired Vision
Consumers who signed up for newsletters and responded to surveys at PrimeHealthSolutions.com are named on this postal and e-mail address file. These 3.5 million individuals indicated they have vision problems, or that they wear contact lens or eyeglasses. They also identified which prescription and over-the-counter drugs they use. No incentives were used to generate survey responses. E-mail is the source.
Selections: Hotlines, age, gender, credit card buyers, e-mail address, ethnicity, religion, education, income, Internet/retail buyer, mail order buyer, marital status, state/SCF/ZIP
Price: $155/M
Contact: Media Heights, Andrea Senteney (800-379-6147, ext. 101); [email protected]
Opportunity Seekers Applying for Government Grants
Consumers who requested a CD kit for help writing federal grant proposals are named here. A total of 52,161 buyers and 219,225 inquirers from the last six months are listed. Along with the kit, these individuals registered for access to a Web site for additional information and online chats with an expert in grant writing. They pay on average $30 monthly for this. The source is the Internet.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $95/M
Contact: American Name Services, Wendy Harwood (801-235-8061); [email protected]
WebStyles Travel Sweeps Responders
Ten million names have been assembled for the WebStyles Travel Sweeps Responders list. This data has been sourced from online sweepstakes and Internet search engines.
Selections: Hotlines, telephone numbers, age, income, credit card, interest, URL, Internet service provider, state/SCF/ZIP
Price: $80/M
Contact: Lighthouse List Co., Mark Traverso (800-684-2180, ext. 209); [email protected]
NEWLY MANAGED INSERT MEDIA
DCU Personal Checks PIP
Direct Checks Unlimited has appointed Stanton Direct Marketing Inc. to re-introduce the DCU Personal Checks package insert program. Roughly 160,000 packages are shipped per month. Beginning in May, inserts will be included in envelopes 6 by 7 inches packed inside boxes of checks. A maximum of eight inserts per envelope will be accepted. Inserts must be between 3-1/2 by 5-1/2 inches to 5-1/2 by 6-1/2 inches. Another firm managed this program before it was pulled off the market a little more than one year ago.
Sample usage: Guthy-Renker,Cosmetique,Globe
Price: $60/M
Contact: Stanton Direct Marketing Inc., Christie Langdon (607-734-1665); [email protected]
MEET THE BROKER
Introducing Todd Schwartz at 21st Century Marketing
This week, Meet the Broker features Todd Schwartz, who is bullish about the Hispanic market. To learn where he sees growth opportunities, click here (directmag.com/meet_the_broker/schwartz).
Network
