* Victoria’s Secret International
* Grand View Media
* Military Vehicles
* Rockstar Magazine
* Arthur Frommer’s Budget Travel COA
* Dynamic Dogs and Fabulous Felines
* Massage Magazine
* People in the News
LISTS UNDER NEW MANAGEMENT
Victoria’s Secret International
Cornerstone Group of Companies recently assumed management of the Victoria’s Secret International file. It identifies 184,053 catalog customers. The average sale was $275. Mokrynskidirect was the prior list manager. Separate lists of Canadian buyers and inquirers have been handled by Cornerstone for some time.
Selections: Hotlines, dollar, intimate apparel buyers, sportswear/bodywear buyers, gender, FSA, province
Price: $275/M
Contact: Cornerstone Group of Companies Rosemarie Jimenez (416-932-9555, ext. 413; [email protected]
NEW LISTS
Grand View Media
Eight databases and a master file are available from Grand View Media Group. The master file consists of 177,639 records, including 166,534 with telephone numbers and 96,049 e-mail addresses. It combines subscribers to such publications as Flow Control, Cleanfax, Water Technology and Processing magazines, to name a few.
Selections: Job function, business/industry type, one per site, gender, number of employees, state/SCF/ZIP
Price: $145/M (base)
Contact: Edith Roman Associates Inc., Michael Costantino (845-731-2748; [email protected]
Military Vehicles
Krause Publications has released a list of 16,740 subscribers to Military Vehicles magazine. Fifteen percent of these individuals are women. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $95/M
Contact: MKTG Services, Kerry Fischette (215-867-4091; [email protected]
Rockstar Magazine
A total of 22,755 subscribers are offered on the Rockstar Magazine list. This men’s title covers music, gadgets, video games and movies, besides adult content. Subscribers are typically 21 to 40. Direct mail is the source.
Selections: Gender, quarterly hotline, state/SCF/ZIP
Price: $115/M
Contact: Macromark Inc., Star Rell (845-230-6331; [email protected]
Arthur Frommer’s Budget Travel COA
Newsweek Budget Travel Inc. offers a change of address list from Arthur Frommer’s Budget Travel magazine. More than 40,000 records are on file. Subscribers’ median age is 44; median household income roughly $70,000. Direct mail, insert media and agents are the sources.
Selections: Hotlines, credit card, gender, gift givers, home address, paid, renewals, source, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., Heather Winnicki (203-532-3831; [email protected]
Dynamic Dogs and Fabulous Felines
More than 2.2 million pet lovers are named on this master file. Mail order buyer transaction data is the source. Separate segments are available for identifying cat and dog owners.
Selections: Telephone numbers, gender, age, income, state/SCF/ZIP
Price: $70/M (master file)
Contact: Walter Karl Midwest, Dorothy Crider (847-273-5714; [email protected]
UPDATED LISTS
Massage Magazine
The base rate for Massage Magazine’s list of active paid subscribers has been reduced to $130/M. However, the rate for competitive massage-related offers will be $240/M. The count is 26,886. An additional 16,594 expires are available from the last 24 months. The source is direct to publisher via direct mail.
Selections: State/SCF
Price: $85/M (expires)
Contact: Pacific Lists Inc., Carolyn Fremgen (415-945-7604; [email protected]
People in the News
Cara Tangorra-Johnson has been named sales manager at Impulse Media. Johnson formerly worked in the brokerage department at Country Marketing. She has 10 years experience in direct marketing.
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