* Cygnus Business Media Construction/Equipment Lists
* Blue Ribbon Entertainment
* Cygnus Business Media Databases
* E360data Consumer Members for Telemarketing
* New Century Trading Subscribers
* Asset Protection Executive Magazine
* Ignite Your Faith
* People in the News
* Frank Cawood & Associates
LISTS UNDER NEW MANAGEMENT
Cygnus Business Media Construction/Equipment Lists
Information Refinery Inc. was tapped to manage four magazine lists for Cygnus Business Media. The appointment is limited to Asphalt Contractor (9,915 subscribers), Equipment Today (79,526), Pavement (19,120) and Rental Product News (19,778). Barry Ancona previously handled these files.
Selections: Type of business/industry, job title, purchasing authority, number of batch/drum plants, annual sales contract volume, fleet replacement, job-site description, annual gross revenue, activities, rental services provided, replacement value of equipment, gender, state/SCF/ZIP (depending on file)
Price: $125/M
Contact: Information Refinery Inc., Brian Clotworthy at 800-529-9020, ext.28 or bclotworthy@informationrefinery.com
Blue Ribbon Entertainment
Macromark Inc. now manages Blue Ribbon Entertainment’s catalog customer files, which identify buyers of adult videos and other adult entertainment products. Separate lists of gay and straight customers include the names of more than 10,000 who made purchases in the last 12 months. The average unit of sale was $70. Mal Dunn Associates Inc. was the previous manager.
Selections: Dollar amount of purchase, gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Star Rell at 845-230-6331 or star@macromark.com
NEW LISTS
Cygnus Business Media Databases
Three new databases are available from Cygnus Business Media. The master file names 1.4 million subscribers to Cygnus’ controlled-circulation magazines in a wide range of industries. The Cygnus C-Level Executive and Small Business Executive databases list 822,231 and 735,794 subs, respectively.
Selections: Business/industry type, Canadian, gender, max per company/site, number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $140/M to $155/M
Contact: MeritDirect, Jeff Moriarty at 518-608-6066 or jmoriarty@meritdirect.com
E360data Consumer Members for Telemarketing
Nearly 54 million names — 8.4 million from the last 12 months — are available on this file. Those identified registered at Web sites that are part of E360data’s site network. The list is enhanced with Experian data.
Selections: Lifestyle, direct mail responder categories, mail order buyer categories, donors, adult’s/child’s age, income, state/SCF/ZIP
Price: $65/M (last-12-month file)
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or JeffD@nai.biz
New Century Trading Subscribers
Individuals with a minimum $5,000 investment in online brokerage accounts are listed. Some 33,238 who bought a technical analysis system are identified, including 5,481 who paid $39 for a one-month subscription or $395 for an annual sub. Direct mail and the Internet are the sources.
Selection: Gender
Price: $195/M (last-12-month buyers)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Priscila Silva at 954-360-0644, ext. 217 or psilva@metaresponse.com
Asset Protection Executive Magazine
A list of this publication’s 15,651 subscribers (including loss-prevention directors, operations directors and security managers) is now available.
Selections: Job title, home/business address, industry, recency, gender, state/SCF/ZIP
Price: $175/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
UPDATED LISTS
Ignite Your Faith
Christianty Today International has changed the name of Campus Life magazine to Ignite Your Faith. These 41,464 subscribers are high school or college students, median age 16. Those listed come from households with yearly income of about $58,000. The names of 700 Canadian subs are available.
Selections: Hotlines, gender, gift givers, paid, source, state/SCF/ZIP
Price: $95/M
Contact: ALC Data Management, Rich DiVirgilio or 914-524-5227 or rich.divirgilio@alc.com
IN THE NEWS
People in the News
Carmine Viola has been promoted to list broker at MeritDirect. Viola joined the firm as a brokerage assistant in 2001.
SPECIALS!
Frank Cawood & Associates
New mailers receive a 50% discount on all selects from the Frank Cawood & Associates list group. The master file identifies more than 1.4 million book buyers. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or Belkys.Reyes@LakeGroupMedia.com
Network
