* National Right to Life and Liberty Alliance
* Skin So Young
* Life Checks Buyers
* 26 Red Master File International
* MortgageRevealed.com
* Hedge Fund Managers Worldwide
* African American Body and Mind Essentials
* Olan Mills PIP
LISTS UNDER NEW MANAGEMENT
National Right to Life and Liberty Alliance
All-n-One List Marketing Inc. now oversees this file of 220,185 donors. These individuals supported religious and politically conservative direct mail appeals. Washington Marketing Group was the previous manager.
Selections: Telephone numbers, dollar amount of donation, recency, state/SCF/ZIP
Sample usage: American Center for Law and Justice, American Conservative Union, 60 Plus Association, Culture of Life Foundation, Declaration Alliance, Second Amendment Foundation, Terry Family Trust, Traditional Values Coalition, Vision America
Sample tests: America 21, Declaration Foundation, Intercollegiate Studies Institute, Jesus Film Project, National Pro-Life Alliance, National Right to Life Committee, Stop Union Political Abuse
Price: $120/M
Contact: All-n-One List Marketing Inc., Greg Sholes at 703-717-5621 or [email protected]
Skin So Young
True North List Marketing LLC is the new manager of this file naming 290,776 skin-care product buyers. The unit of sale was $18. Space advertising and FSIs are the sources. CCC Data Services Inc. was the former manager.
Selections: Monthly hotline, gender, credit card, state/SCF/ZIP
Sample usage: Health Alert, Publisher’s Clearing House, Sun Chlorella, Harvest Nutritional Products, One Spirit, Bio Natures
Price: $80/M
Contact: True North List Marketing LLC, Lynn Starr at 203-459-4348, ext. 305 or [email protected] and Tim Murphy at 203-459-4348, ext. 304 or [email protected]
NEW LISTS
Life Checks Buyers
Custom Direct LLC has introduced Life Checks Buyers, a list of political conservatives who bought checks with religious themes. Some 95,190 customers from the last 12 months are identified; 70% are women, most ranging in age from 25 to 55 with annual household income of $50,000 or better. The unit of sale was $30. Catalogs and package inserts are the sources.
Selections: Quarterly hotline, check type, gender, multibuyers, state/SCF/ZIP
Price: $70/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
26 Red Master File International
Entrepreneurs and business opportunity seekers are named here. Segments are available for the United Kingdom, Australia, India and Canada. Counts range from 1,123 to 27,939. These individuals responded to online stock trading, auction and real estate investment offers. The average sale was $50 for CDs, data, audio and video tutorials or access to Web site information.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $125/M to $200/M
Contact: American Name Services, Wendy Harwood at 801-235-8061 or [email protected]
MortgageRevealed.com
Interactive Media Solutions has a file of 3,000 who registered at MortgageRevealed.com. Those listed sought referrals to obtain mortgages, refinance existing mortgages or obtain home equity credit lines.
Selections: None
Price: $100/M
Contact: Direct List Services Division, Lake Group Media Inc., Dan Friedman at 914-925-2400 or [email protected]
Hedge Fund Managers Worldwide
Some 72,472 accredited investors are identified. Many oversee investments for pension funds, endowments and other large pools of capital. Segments offering 71,828 telephone numbers and 26,359 e-mail addresses are available. Data is derived from Frankform’s Worldwide Executive and Professional database. The largest counts are available for the United Kingdom, followed by Canada and the United States. Sources include telemarketing, on-site interviews and other research.
Selections: Geographic
Price: $245/M (postal file); $345/M (telemarketing file); $475/M (e-mail file)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
African American Body and Mind Essentials
This is a 62,128-name list naming buyers from the last 12 months. They paid $75 for herbal dietary supplements. The sources are magazine space ads and inbound telemarketing.
Selections: Monthly hotline, gender, income, age, credit cards, state/SCF/ZIP
Price: $105/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
NEWLY MANAGED INSERT MEDIA
Olan Mills PIP
Direct Partner Solutions was chosen to manage the Olan Mills package insert program. Some 1.2 million packages are mailed annually to studios at department stores and churches, where customers pick them up. Most customers are families with children. No more than three inserts per package are accepted. Inserts must be between 3 by 5 inches and 5 by 7 inches. The program will not include inserts with flaps, uneven folds, or those on high-gloss stock. Response Media Products Inc. was the previous manager.
Selections: Studio buyers, church buyers
Sample usage: Scholastic, Gerber
Price: $60/M
Contact: Direct Partner Solutions Inc., Nonni Csoka at 678-762-9869, ext. 231 or [email protected]
Network
