* Conservative Senior Alliance Donors
* Forbes Online Newsletter E-mail Lists
* ShoeMall
* Cz Fantasy Fashion Jewlery
* Catalogers Worldwide
* OfficeMax Blow-in
* People in the News
* Introducing Ed Bello at Lighthouse List Co.
LISTS UNDER NEW MANAGEMENT
Conservative Senior Alliance Donors
Eagle List Co. has assumed management of the Conservative Senior Alliance Donors file. Some 111,747 last-12-month and 181,338 last-24-month contributors are named. These individuals contributed multiple times to conservative groups and Republican political candidates. Washington Marketing Group was the prior list manager.
Selections: Age, income, gender, last-six-month donors, $100-plus/$1,000-plus donors, telephone numbers, state/SCF/ZIP
Sample usage: Alliance Defense Fund, Bush-Cheney 2004, Conservative Caucus, Coral Ridge Ministries, Council for Government Reform, F.A.I.R., Heritage Foundation, Historical Trust, Judicial Watch, Media Research Center, National Republican Majority Fund, National Taxpayers Union, Parent’s Television Council, Republican National Committee, U.S. English
Price: $105/M (last-24-month donors)
Contact: Eagle List Co., Asafu Thomas at 202-216-0601, ext. 473 or [email protected] and Amy Rinehart at 202-216-0601, ext. 468 or [email protected]
NEW LISTS
Forbes Online Newsletter E-mail Lists
A group of Forbes online newsletter e-mail lists has been launched. Among these is the Forbes Investment Online Newsletter E-mail master file with more than 147,000 subscribers. Individual files are available Investment Guru Weekly, Best of Web Weekly, Schaeffer’s Option Report and other newsletters.
Selections: Gender, income, age, state/SCF/ZIP
Price: $150/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
ShoeMall
The names of 195,203 last-12-month buyers are available on the ShoeMall postal list.. Three quarters of these customers are women. The average was $60. A segment with 100,000 inquirers is available as well. The sources are Internet (90%) and direct mail (10%).
Selections: Hotlines, dollar amount spent (ranges), age, gender, ethnicity, household income, Internet buyers, lifestyle, mail order buyers, multibuyers, presence of children, state/SCF/ZIP
Price: $100/M (buyers); $60/M (inquirers)
Contact: Mokrynskidirect, Ann Lynch at 704-895-0820 or [email protected]
Cz Fantasy Fashion Jewlery
CzFantasy has introduced a list of online customers who purchased jewelry, beauty and fashion products. A total of 96,969 buyers are named. Ninety percent are women. The average sale was $60. CZFantasy.com is the source.
Selections: Hotlines, gender, SIC code, state/SCF/ZIP
Price: $95/M
Contact: Fasano and Associates, Mariam Damaryan at 818-728-9030, ext. 122 or [email protected]
Catalogers Worldwide
A total of 11,694 catalog company executives are named on the Catalogers Worldwide list. Telephone numbers are available for 11,218 of those listed, in addition to 2,777 e-mail addresses. These records are derived from the Frankform’s Worldwide Executive and Professional database. Sources include telemarketing, on-site interviews and other research.
Selections: Job function, geography
Price: $245/M (postal file); $345/M (telemarketing file); $475/M (e-mail file)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
NEW INSERT MEDIA
OfficeMax Blow-in
A catalog blow-in program is now available from OfficeMax. More than 2.5 million catalogs are mailed annually. Recipients include small and medium size businesses, home offices and other consumers. Inserts must be at least 4 by 6 inches and no larger than 6 by 7-1/2 inches. The maximum weight is one-quarter ounce.
Price: $40/M
Contact: I-Media Division, Belardi/Ostroy ALC, Charu Leininger at 212-367-4073 or [email protected]
IN THE NEWS
People in the News
Adrea Rubin Management Inc. has appointed two executives. Ed Bezursik has been named sales manager. He was formerly with Millard Group Inc. Peter Leunes has rejoined the Adrea Rubin as an account executive in the list brokerage division. Most recently he was working in the catalog field.
MEET THE BROKER
Introducing Ed Bello at Lighthouse List Co.
This week, Meet the Broker features Ed Bello, national sales manager at Lighthouse List Co. He has a healthy skepticism about the sources of some ailment lists. To learn why his life will never be the same after Feb. 25, click here (directmag.com/meet_the_broker/bello).
Network
