* Buddy2Buddy
* Best Buy Healthcare Catalog
* PeopleSoft Users E-mail
* McDowell Direct Health Product Buyers
* Bauer Publishing Home Decor
* Female Baby Boomers
* We Know the Connection
* International Masters Publishers Canadian
* Rubin Response Renamed Walter Karl Midwest
* Classified
NEW LISTS
Buddy2Buddy
More than 1 million postal and e-mail addresses are available from Buddy2Buddy.com. These consumers registered online to receive third-party offers. They have expressed an interest in offers related to diet, business opportunities, gaming, loans and social networks. Telephone numbers are available.
Selections: Monthly hotline, age, income, homeowners, credit card, gender, marital status, state/SCF/ZIP
Price: $100/M (postal file); $200/M (e-mail file)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
Best Buy Healthcare Catalog
Nearly 40,000 buyers are named on the Best Buy Healthcare Catalog file. Mail (90%) and Internet (10%) customers are included here. Most customers are women, 55 or older. About 78% are homeowners.
Selections: Hotline, state/SCF/ZIP
Price: $125/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
PeopleSoft Users E-mail
This is a list of e-mail addresses of professionals at companies that use PeopleSoft software for human resources management. The count is 10,419. Sources include Web sites, online co-registration and e-mail newsletter subscriptions.
Selections: None offered
Price: $325/M
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
McDowell Direct Health Product Buyers
The McDowell Direct Health Product Buyers list has 30,985 names from the fourth quarter. This file identifies of health products and book titles such as the “Hidden Popular Encyclopedia of Home Remedies.” Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $135/M
Contact: Macromark Inc Star Rell at 845-230-6331 or [email protected]
Bauer Publishing Home Decor
Bauer Publishing now offers a Home Décor master file. The majority of the 115,452 individuals listed are women. Their average age is 39, average household income $50,741. This data comes from subscriber surveys.
Selections: Hotline, number of children, adult’s/child’s age/gender, income, interest, mail order buyer, presence of children, source, state/SCF/ZIP
Price: $95/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Female Baby Boomers
Some 6.9 million names are found on the Female Baby Boomers master file. This multi-sourced file is derived from mail order, census, subscription and other self-reported data.
Selections: Hotlines, adult’s/child’s age, presence of children, credit card, ethnicity, religion, marital status, grandparents, veterans, telephone numbers, lifestyle, state/SCF/ZIP
Price: $75/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
We Know the Connection
Almost 33 million names have been assembled for We Know the Connect, a list of consumers with broadband, DSL or dial-up Internet connections. The average individual listed is 40 with a $60,000 household income. This is transaction-based data from numerous Web sites and direct mail. The file contains no overlaid or statistical modeling data.
Selections: Internet service provider, income, homeowner/renter, gender, product, state/SCF/ZIP
Price: $100/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or [email protected]
CANADIAN LIST NEWS
International Masters Publishers Canadian
Selections for cooking, children’s products, health and wellness and crafts have become available on the International Master Publishers Canadian database. Counts for these new subfiles range from 12,052 to 229,219. Direct mail is the source.
Additional selections: Hotlines, age, income, change of address, paid $20-plus, FSA, province
Price: $110/M (base)
Contact: Cornerstone Group of Companies, Bill Surgenor at 416-932-9555, ext. 389 or [email protected] and Rosemarie Jimenez at 416-932-9555, ext. 413 or [email protected]
IN THE NEWS
Rubin Response Renamed Walter Karl Midwest
Rubin Response Services Inc. has been renamed Walter Karl Midwest, following its acquisition by infoUSA in November. Operations at Rubin are being integrated with Walter Karl Inc., which also owned by infoUSA.
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
Network
