Listline e-Newsletter 01/27/06
* Tristar Product Buyers
* VisionCare Lists
* Home Repair, Improvement and Remodeling Buyers
* Global Travel Members and Opportunity Seekers
* Miracles from Mother Nature Book Buyers
* Christian Mail Order Buyers of Children’s Clothing
* People in the News
* Short Cuts
* Lillian Vernon Contest
* Pitney Bowes
LISTS UNDER NEW MANAGEMENT
Tristar Product Buyers
Walter Karl Inc. has been chosen to manage the Tristar Product Buyers master file, which identifies 900,000 customers from the last 12 months. Those listed spent between $15 and $100 in response to TV infomercials. The monthly hotline averages 85,000 names. Seven different product selects are offered. List Services Corp. was the previous manager.
Selections: Product, dollar amount of purchase, credit card, gender, state/SCF/ZIP
Sample usage: Carol Wright, Columbia House, Heartland America, Seventh Avenue
Price: $100/M (last-12-month buyers)
Contact: Walter Karl Inc., Mireille St. Armand at 845-732-7056 or [email protected]
VisionCare Lists
Lippincott, Williams & Wilkins tapped Rubin Response Management Services Inc. to oversee the VisionCare lists, which name subscribers to five controlled-circulation publications. With a count of 43,831, the Eyecare Business file is the largest. The others — Contact Lens Spectrum, Ophthalmology Management, Optometic Management, and Retinal Physician — identify between 1,800 and 31,931 subs. Until now, these files had been managed in house.
Selections: Purchase influence, industry, product, involvement in contact lens fitting, state/SCF/ZIP
Price: $125/M (base)
Contact: Rubin Response Management Services Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
NEW LISTS
Home Repair, Improvement and Remodeling Buyers
Homeowners who made Internet inquiries are included on the Home Repair, Improvement and Remodeling Buyers lists. The names of more than 700,000 customers from the last 12 months can be found on these postal, e-mail and telemarketing files. These individuals requested information about materials and contractors.
Selections: Hotlines, gender, home/work telephone numbers, state/SCF/ZIP
Price: $95/M (postal file); $140/M (e-mail file)
Contact: American Name Services, Jen Rodabough at 801-235-8061 or [email protected]
Global Travel Members and Opportunity Seekers
Global Travel International Inc. offers a list naming 21,413 members of this travel agency for independent agents. Members who wish to operate a home-based travel business paid an average of $30 to join Global Travel. Postal and telemarketing files are available. Space advertising, radio and TV are the sources.
Selections: Buyers, gender, state/SCF/ZIP
Price: $90/M (postal file); $250/M (telemarketing file)
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
Miracles from Mother Nature Book Buyers
Individuals seeking relief from arthritis are named on Miracles from Mother Nature Book Buyers, a list of 4,798 customers from the fourth quarter. The unit of sale was $17. Space ads are the source.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Mary Ellen Meyer at 845-230-6324 or [email protected]
UPDATED LISTS
Christian Mail Order Buyers of Children’s Clothing
This file — available again after being off the market for about a month — identifies 1.3 million buyers from the last 12 months. A larger count previously was available, but 12-month recency wasn’t offered. These direct mail-generated names are enhanced with demographics and psychographics. No telemarketing is allowed.
Selections: Age, Catholic, Protestant, credit card buyers, adult’s/child’s gender, homeowner, income, lifestyle, marital status, presence of children, state/SCF/ZIP
Price: $85/M
Contact: All-n-One List Marketing Inc., Greg Sholes at 703-717-5621 or [email protected]
IN THE NEWS
People in the News
Dee Blohm was promoted to vice president at MeritDirect. In her new role Blohm is responsible for e-mail marketing as well as developing and maintaining client relationships with high-tech companies.
Short Cuts
Customized Mailing Lists Inc. has relocated its offices to 2896 Bay Aristocrat Drive, Sarasota, FL 34234. The new telephone number is 941-360-2040; fax 941-359-8413.
The Fairfield Resort ride-along program managed by Catalyst Direct Marketing has been pulled off the market.
SPECIALS!
Lillian Vernon Contest
Lillian Vernon Corp. revised a broker contest announced earlier this week to include new test orders as well as reactivation test orders. The broker that places the most test orders through April 30 will win a $500 American Express gift certificate. The names of nearly 2 million catalog buyers are available from the last 12 months. Contact Belardi/Ostroy ALC LLC, Brook Jacobson at 212-381-1735 or [email protected]
Pitney Bowes
Test rates for first-time mailers have been instituted for Pitney Bowes’ statement, package and invoice bang-tail statement programs, offering $5/M to $15/M off the base price. Contact LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
