Petals
ALC of NY has been appointed list manager by home decor cataloger Petals. The company mails 10 to 12 catalogs annually, and customers spend an average of $115 per order. A universe of 154,286 names is offered.
Selections: Hotlines, $50+, $75+ and $100+ buyers, gender, SCF/State/Zip
Price: $110/M
Contact: ALC of NY, 212-381-1741
Wilmington Group
Kroll Direct Marketing has been awarded list management of the Wilmington Group PLC mailing list properties. Wilmington provides information and training to professional business markets in sectors such as legal & regulatory; healthcare; media and entertainment; drinks and catering; and design and construction. A subscriber/recipient of file of 34,593 names is available; 15,819 opt-in e-mail addresses are also offered.
Selections: Number of employees, job function, SCF/State/Zip
Price: $200/M (postal); $350/M (e-mail)
Contact: Kroll Direct Marketing, 609-275-2900
National Home Protection Alliance
Updated counts are available for this insert program from this service, which offers members warranty protection for major home appliances. Projected monthly counts for the remainder of 2005 include 20,000 for June, 14,000 for July and 15,000 for August.
Price: $55/M
Contact: Leon Henry Inc., 914-285-3456
Salesian Inspirational Book Subscribers
Former subscribers to the Salesian Mission’s series of inspirational poetry books are offered here. A total of 31,926 names with updated counts is available on this direct-mail sold file.
Selections: Gender, geography
Price: $75/M
Contact: Estee Marketing Group, 914-235-7080
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