New Hampshire Magazine
Rubin Response Management Services Inc. has been named manager of the New Hampshire magazine subscriber list. Included on this file are the names of 18,000 subscribers, both paid and controlled. These consumers pay $18 a year for 12 issues of the Granite State lifestyle magazine. Slightly over half are female. The source is direct mail.
Selections: State/SCF/ZIP
Cost: $90/M
Contact: Rubin Response Management Services Inc., 847-619-9800
The Scientist
MarketTouch has won management rights to the subscriber and e-mail alert lists of The Scientist. Included are 69,900 postal names and 180,000- opt-in e-mail names. The readers are professionals in the life science field.
Selections: Job title, discipline, job function ,type of business, highest degree
Cost: $165/M for postal names, $280/M for e-mail names
Contact: MarketTouch, 609-844-7591
Adult Entertainment Buyers
Venture Direct Worldwide is offering updated counts on its Adult Entertainment buyers list. The file now includes the names of 531,293 one-year buyers, with 25,000 hotline names being added each month. These consumers, most of whom are male, purchased videos, toys, magazines and other adult products from Adult Entertainment stores. The average unit of sale is $60. Selections: Age, mail order buyers, state/SCF/ZIP
Cost: $80/M
Contact: Venture Direct Worldwide, 212-684-4800
Cooking Enthusiasts
Now available from KnowledgeBase Marketing Inc. is a list of over 20 million cooking enthusiasts. These consumers enjoy cooking, and continually improve their skills by watching related TV shows or by reading cook books. The file is one of the Lists with Attitude developed by Yankelovich.
Selections: Children
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