PalmOne Files
PalmOne Inc. has introduced four files assembled from product registration cards. The largest PalmOne at Home Enhanced master file identifies more than 1.5 million buyers of handheld computers. Other separate list segments identify senior citizens, small offices and home offices, and consumers with children.
Selections: Gender, home address, homeowners, household income ranges, adult/child age ranges, mail order buyers, donors, state/SCF/ZIP
Price: $96/M to $145/M (base)
Contact: 21st Century Marketing Inc., 631-306-5249
Socrates Small Business Product Buyers
Socrates Media LLC now offers a list of 102,341 buyers of legal forms and software for business, real estate, contractors and home offices. Products sold range in price from $10 to $40. The sources are direct mail, retail stores and the Internet.
Selections: Home office, business, gender, state/SCF/ZIP
Price: $100/M
Contact: MetaResponse Group Inc., 954-360-0644
Martindale-Hubbell E-mail
Reed Elservier Properties Inc. has launched the Martindale-Hubbell E-mail list of attorneys derived from the international Martindale-Hubbell Law Directory. There are 85,207 records available.
Selections: American Bar Association members, age, area of practice, gender, legal environment, Martindale-Hubbell subscriber, number of attorneys/locations, one per location, school of graduation, SIC, telephone numbers, province, state/SCF/ZIP
Price: $415/M
Contact: DM2, 800-323-4958
Native Peoples
Media Concepts Group Inc. recently retained Estee Marketing Group Inc. to manage the Native Peoples magazine’s list of 31,000 active subscribers. A typical subscriber is a woman age 25 to 54, owns a home and has an average household income in excess of $100,000. The sources are direct mail(95%) and Internet(5%).
Selections: State/SCF/ZIP
Price: $95/M
Contact: Estee Marketing Group Inc., 914-235-7080
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