List and Database News
Conference Board
Edith Roman Associates Inc. has been named manager of the Conference Board’s master file. The Conference Board is a nonprofit organization that conducts research, makes forecasts, assesses trends, and publishes information and analysis about management and the marketplace. Its list contains 138,661 records, including members, conference attendees and buyers.
Selections: Job function/title, gender, country, state/SCF/ZIP
Price: $175/M (members); $150/M (subscribers)
Contact: Edith Roman Associates Inc., 800-223-2194
National Underwriter
National Underwriter Co. chose Statlistics to manage its portfolio of eight lists of subscribers and buyers in the insurance and financial services markets. The National Underwriter master file contains 122,244 records. This appointment also includes Property & Casualty and Life and Health magazines, a book and product buyers file, an e-mail list and other subscriber lists.
Selections: State/SCF/ZIP
Price: $150/M to $275/M (base)
Contact: Statlistics, 203-778-8700
National Organization for Women
ALC Data Management recently assumed management of the National Organization for Women’s list. The file names 73,089 last-24-month members, 47,690 members from the last 12 months and 26,048 members on a six-month hotline. Direct mail is the source.
Selections: Gender,lesbian members, lesbian petition signers, state/SCF/ZIP
Price: $75/M
Contact: ALC Data Management, 609-580-2758
Mindmatics Lists
A portfolio of 10 lists under the heading Mindmatics has been developed from Internet-generated data. Individuals on these files used cell phones or other mobile devices to enter information online. E-mail and postal records, as well as mobile telephone/e-mail addresses used for sending text messages, are available. The Mindmatics SMS Mobile Marketing Opt-in master file has 19.2 million records. Separate files are available for targeting French, Danish, German, Dutch, Italian, Norwegian, Spanish and U.K. consumers.
Selections: Age, homeowner, occupation, lifestyle, household income, demographic, gender, country, state/SCF/ZIP
Price: $250/M to $420/M
Contact: Kroll Direct Marketing Inc., 609-275-2900
