Cynsiders
Media Doesn’t Have to Work Harder — Just Smarter with Retail Data
Christine Foster, Senior Vice President of Kroger Precision Marketing Powered by 84.51°, offers her insights on redefining what “full-funnel impact” really means in retail media. Why is it important to connect upper-funnel brand awareness efforts with lower-funnel sales activation? It is important because consumer packaged goods (CPG) brands are dealing with complex challenges that […]
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Cynsiders
Spooky Season, Big Business: The Marketing Magic of Halloween
Halloween season has transformed from a costume-and-candy pit stop into a full-blown cultural economy. Sean Reed, Head of Accounts at Saylor, explains how what was once a “down time” for brands is now a creative gold rush. Why do you say Halloween has become the “new holiday” for marketers? You can largely thank millennials for this […]
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