Cynsiders
AI and Accessibility Fuel a New Wave of Growth in CTV Advertising
By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s leading CTV buyers entering the channel for the first time? Are there specific tools that can create more successful outcomes than others? The CTV market has seen strong double-digit growth, becoming a must-run channel for brands looking to reach new […]
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Cynsiders
AI Meets OOH: Modernizing a Classic Advertising Channel
The OOH industry is overdue for modernization, maintains Chris Gadek, CEO AdQuick. Here, he explores how AI is reshaping the space, and what’s next for this lucrative, yet slow-moving side of the business. How must OOH modernize in an increasingly digital and mobile-driven media landscape? OOH has to evolve from being treated as a static, […]
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