Cynsiders
Art + Science = Brand Love
The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her thoughts on achieving Brand Love. Throughout your career, notably most recently at NBCU, you spoke a lot about the value of understanding the intersection of art and science. What is […]
From
Trending in Linear/Connected TV
From the Editors
Cynsiders
Personas Are Back. This Time, They Actually Work
By Noah Kershaw, Head of Product, Kip at Kepler Since personalization is important to marketers, it is important to rely on the most updated demographic information— age range, income bracket, and broad interests that inform real consumer behavior. Personas (data-driven audience profiles that represent key customer segments based on behaviors, interests, and needs) were […]
From
