Lifetime Entertainment Services has named veteran cable television executive Betty Cohen as its new president and CEO to bring new life to the cable channel.
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| Betty Cohen |
In her new role, Cohen will be in charge of the day-to-day operations of the cable channel’s advertising sales, affiliate sales, research, programming, strategic planning and operations. In addition, Cohen will oversee Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Radio for Women, Lifetime Home Entertainment and Lifetime’s online component.
The Walt Disney Company and the Hearst Corporation jointly own Lifetime Entertainment.
Cohen previously worked 14 years at Turner Broadcasting Systems, Inc., where she oversaw the creation and launch of the Cartoon Network, it’s Web site and Cartoon Network Studios. More recently, Cohen left Turner to run her own consulting company, Betty Cohen Media Consulting.
“Betty has a keen awareness of the importance of television’s relationship with the viewer and a remarkable ability to identify, understand and get close to audiences—providing knowledge that she transforms into the development, marketing and communicating of brands,” said Anne Sweeney, chairman of Lifetime, in a statement. “Her entrepreneurial style, blended with a prolific understanding of the television industry, will bring a unique vision to Lifetime, taking it to its next level in programming to a diverse and complex audience of women.”
Cohen begins her new job April 26. She replaces Carole Black, who left Lifetime on March 21 to take time off from her career.
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