Golf equipment e-marketer LCS Golf, based in New York, has acquired Play Golf Now, a fellow Internet and direct marketer, which becomes a wholly-owned entity of LCS.
Terms were not disclosed.
In November, LCS had formed a 50/50 strategic partnership with Play Golf Now, Inc. to cross-market goods and services on the Web, television, print media and direct marketing. The outright acquisition of Play Golf Now reportedly will allow each company to fully leverage each other’s strengths, distribution channels, databases and intellectual properties.
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