Lifestyle Change Communications, an Atlanta-based database and alternative media company, has been acquired by Georgia U.S. Data Services Inc.
Terms of the sale were not disclosed.
Bob Perlstein, president of Lifestyle Change Communications, told DIRECT Newsline he sold the company because he wants to focus on a new firm, Sports & Entertainment Direct LCC, which he formed early this year. The new company distributes alternative media packs at sports and entertainment events such as the Super Bowl.
“I’ve gone to an area that is the next big move for the advertising, promotion and direct marketing industries,” Perlstein said. “I will be a new distribution vehicle for direct marketers to get into the promotions industry without spending really big bucks.”
Atlanta-based U.S. Data Services Inc., which has managed LCC’s lists, will also handle the file Perlstein is compiling from surveys filled out by attendees at sports and entertainment events.
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