Avrick Direct Inc. has opened offices in Los Angeles and hired Laurence Shoobs to head an in-house list management division.
Avrick owns 50 consumer and business files, including the Direct Connection list group and offers statistical modeling services, which Shoobs will now oversee. He was formerly vice president of list management at Fasano and Associates.
Avrick plans to manage some key lists but not all of its lists in-house, according to Shoobs. Files that will now be managed in-house include: Action Parents, Adventrix Consumer Credit, Alpha Investors, Babytime, Consumer Credit Watch, Credit Card Merchant Services, Distinctive Donors to Charitable Causes, Exclusive New Businesses, Mega Hotline, Newspaper America, Pronto Mortgage Data, Publisher’s Digest and Warranty Registration.
“This will lead to greater success for the mailers using our files and allow for our expansion into other markets,” said Shoobs in a statement.
Over the years Avrick has worked with such list management firms as Adrea Rubin Management Inc., Listdata Management Services Inc., Specialists Marketing Services Inc. and Fasano and Associates.
Mailers and brokers have been asking Avrick to offer in-house list management resources, according to Doreen Placencia, chief operations officer at Avrick.
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