Lake Group Wins Federated Master File
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by Chief Marketer Staff
Lake Group Media Inc. has been appointed manager of the Federated Department Stores Inc. master file, effective April 8.
This database, consisting of the Federated Department Stores credit card buyers, features 8.9 million quarterly buyers. There are 1.5 million names put out monthly.
Available for the first time are transactional information, and Acxiom-enhanced data such as mail-order buyers, age, income and lifestyle.
Included are shoppers from Federated-owned retail stores Bloomingdale’s, Bon Marche, Burdine’s, Goldsmith’s Lazarus, Rich’s and Macy’s.
The file, previously known as Federated Allied Stores Frequent Buyers file, had been managed by ClientLogic, Weehawken, NJ.
Lake Group Media is in Rye, NY.
