The Lake Group, Rye, NY, has been chosen to manage the McGraw-Hill Professional Book Group list, with more than 650,000 active direct mail book buyers.
Last-12-month files include Architects Book Buyers, with 5,600 names; Aviation Direct Mail Book Buyers, with 5,500 names; Business Direct Mail Book Buyers, with 33,400; Chemical Engineers Book Buyers, with 4,300; Chemists Book Buyers, with 1,800; Civil Engineers Book Buyers, with 11,000 names; and others.
All of the files are available at a fundraiser rate of $70 per thousand.
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