L90 Direct, formerly known as Novus List Management, has signed on to manage the J.C. Whitney catalog buyers database totaling more than 1.2 million names.
Those listed purchased one or more products from the company’s catalogs or at its Web site within the last 12 months. J.C. Whitney, founded in 1915, sells automobile, truck and motorcycle products and accessories such as AM/FM stereo tape players, tools, operating manuals, security systems and electronics. Catalog titles include Chevy Trucks, Ford Trucks, Jeep and Volkswagen.
The database features a 180,000-name monthly hotline, 270,000 Internet buyers and 25,000 business addresses. Selects include age, gender and household income, according to Valhalla, NY-based L90 Direct.
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