Brown & Williamson Tobacco has teamed with PageMaster Corp. to offer its KOOL cigarette buyers the chance to redeem coupons for an alphanumeric pager.
The promotion uses on packs, pack and carton overwraps, direct mail and P-O-P displays as well as national advertising in newspapers, magazine and alternative media.
The specially marked packs and cartons appear in stores in May and June. Coupons can be redeemed for a $150 Motorola Talkabout 2-Way or a $70 Motorola 1-Way pager.
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