Know your Customer – Grow your Business with Targeted Email Marketing

Know your Customer:
Grow your Business with Targeted Email Marketing

Register now for this informative live webinar

In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.

Join PROMO Magazine, Campaigner, and promotion supplier House of Magnets as we explore easy to implement and effective solutions for communicating with, and converting your website browsers. Hear how to build a targeted email program, improve low open and click-through rates and high unsubscribe rates, and increase repeat purchases. See real examples from House of Magnet’s email program and find out how they drove revenue up by 200%!

This webinar will discuss:

• How to build segmented campaigns (from collecting the right data, to segmenting your list, to creating the right content)
• The importance of relevance (broadcast vs. targeted sends, purchased vs. organically grown lists)
• How to use surveys and campaign reporting to build your database
• How to send targeted campaigns at just the right time in the buying cycle

Register now for this informative live webinar

Live Webinar
Wednesday, August 15, 2007
2:00 PM ET | 11:00 AM PT

Our Panel

Moderator:

Ray Schultz
Editorial Director
PROMO Magazine
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Speakers:

Luc Vezina
VP, Marketing and Product Management
GOT Corporation
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Mike Atkinson
Internet Marketing Director
Graphic Business Solutions
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