Knight Ridder Taps Group 1 for Data Analysis

Posted on by Chief Marketer Staff

Newspaper publisher Knight Ridder has selected Lanham, MD-based Group 1 software to help develop a profile of its advertisers and subscribers for targeted marketing programs.

San Jose, CA-based Knight Ridder publishes 32 daily newspapers in 28 U.S. markets, with a readership of 8.4 million daily and 12.3 million Sunday for its newspapers.

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