Unilever USA is days away from unveiling the great length one ice cream lover will take for a Klondike bar.
The company has whittled down the field of entries in its “What Would You Do for a Klondike Bar?” video contest from more than 500 entries to four finalists. And it’s asking the public for help to choose the ultimate winner.
Visitors to www.KlondikeContest.com can vote on their favorite submission through Aug. 30. The finalists are Gregory Carroll of Los Angeles, Joel Levinson of Los Angeles, Jayson Wall of Nashville, TN, and Oren Brimer of New York.
The grand-prize winner will receive $100,000 and a trip for two to receive advice on creating digital short films with Andy Samberg, Akiva Schaffer and Jorma Taccone of “Saturday Night Live.” Voters also have a shot at winning $25,000.
In all, 123,754 votes were cast for the best videos and the site received more than 319,000 visitors during the three-month contest, Unilever said.
Story Worldwide worked on the campaign with help from other agencies, including GolinHarris, DDB Worldwide, Mindshare World and Mindshare Interaction.
Related Link
Klondike Renews Ad Campaign with $100,000 Video Contest
http://promomagazine.com/contests/news/klondike_renews_ad_campaign_0605/index.html
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